Paper Prototypes and Guerrilla Testing Quickly Identify Usability Issues

When it comes to usability testing, I'm fast and agile! I know how to sketch out whiteboard wireframes for brainstorming sessions and quick solutions. Then create lo-fi clickthrough prototypes, or the ever popular (fast & cheap) paper prototype to test usability and validate or invalidate assumptions. speed. Guerrilla validating No need to spend a [...]

By |2018-01-22T18:10:10-08:00March 25th, 2017|

Personas, Empathy Mapping and Use Cases are How We Design Intuitive Interfaces

Personas I gather enough data about your user groups to understand similarities and divergences in how they use your product. As an example, an internal dashboard that's used by agents to keep track of customer accounts may also be used by managers to keep track of agents and productivity. The manager and the agent [...]

By |2018-01-22T18:06:20-08:00March 25th, 2017|

Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research

The best way to understand what your users want is to watch what they do--and ask a lot of questions. Design ethnography I conduct fly-on-the-wall studies of user experiences with software, websites, wearables, or brick & mortar customer experiences. By observing how people interact with applications, I learn their problems and pain points, which in [...]

By |2018-01-22T18:12:21-08:00March 25th, 2017|

What Facebook and Google Know About Teambuilding (That You Do Not)

This week Business Insider revealed one of Facebook's most asked interview questions for hopeful candidates. The question is, "On your very best day at work — the day you come home and think you have the best job in the world — what did you do that day?" It's a wonderful question for understanding what inspires and [...]

By |2017-03-20T19:10:07-07:00September 25th, 2016|

The Myth of User Error

There's a big, handy black box in software development that we like to throw our complicated and annoying problems into. It's called, User Error. It's where we send help desk comments from people who lost their passwords, or wandered down an IA dead end, or made their browser crash and can't explain why. We [...]

By |2017-03-25T17:30:41-07:00August 7th, 2016|

Warning: Trusting Your Engineer to Design Your App Will Ruin Your Business

I'm often dumbfounded by the really bad user experiences I encounter online and in apps from even the largest companies. From websites that aren't mobile-friendly–they all have to be responsive to mobile devices, even if you have an app–to online forms that erase all your data if you make a single mistake. Which is what [...]

By |2017-03-20T19:10:07-07:00June 21st, 2016|

UX HACK: Signal v Noise

How do your customers feel using your application? Have you ever watched someone brand new muddle their way through your website, or struggle to figure out what your app does? This kind of shadowing and user task testing is critical for getting past your own familiarity bias with your product and seeing it through [...]

By |2017-03-20T19:10:07-07:00May 18th, 2016|

Measuring the ROI for Dev Decisions

If you're a technology company you should always be measuring the ROI for your clients and for yourself. ROI tells you whether it makes sense to build an application, or even whether it makes sense to build a feature for an application. Let's Start with Why Why do you care what your return on investment [...]

By |2017-03-20T19:10:07-07:00March 21st, 2016|

Building a Scalable Design Team

I recently spoke to a group of recruiters who wanted to learn about what hiring managers look for when building out their design team. It was a timely discussion for me, since I'm presently building a team for a medium sized startup I thought I'd share the plan I proposed to them. I'll be building [...]

By |2017-03-20T19:10:08-07:00February 6th, 2016|
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