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BlogSusan2025-01-07T14:51:51-08:00
  • Standing on the Shoulders of Giants: Creativity, Copyright, and AI
    by Susan Rits on February 6, 2025

    How AI Joins the Human Story of Creativity

  • DeepSeek Deep Sixes the Silicon Valley Monopolies
    by Susan Rits on February 3, 2025

    For years, Silicon Valley’s ethos has been anti-competition. Rather than innovate, companies acquired. The result is crap we don’t like, companies that are bullies & growing unemployment in tech.

  • Leading Teams Out of the Toxic Swamp: Leadership Lessons from the Trenches
    by Susan Rits on January 31, 2025

    In our age of hyper-individualism, the malignant colleague is more of a rule than an exception. Here are the five characters of toxic teammates and how to deal with them.

  • Could AI Help Build a Social Media Algorithm that Promotes True Democratic Debate?
    by Susan Rits on January 29, 2025

    AI can absolutely help create a social media platform that fosters democratic debate and avoids echo chambers. Here's how to could go about it, step by step:

  • Design Smarter, Stress Less: Why Mental Health-Focused UX Matters
    by Susan Rits on January 27, 2025

    If you've never experienced "tech-rage" then you've never used a digital product. Feeling like tearing your hair out or throwing your laptop across the room shouldn't be an expected user pattern.

  • Lessons from 20 Years in UX Design and Leadership
    by Susan Rits on January 24, 2025

    After two decades in UX design and leadership, spanning industries from healthtech to fintech to eCommerce, I’ve learned a few things that I wish someone had told me at the start of my career.

  • The Hidden UX Problem Derailing Digital Transformation
    by Susan Rits on January 23, 2025

    User experience isn’t just the cherry on top of a digital initiative; it’s the foundation. Without a solid UX strategy, even the best tech investment can fall flat. Let’s break it down.

  • UX or Bust: Building a Design-First Culture in Big Corporations
    by Susan Rits on January 20, 2025

    In this installment, we focus on the unique challenges and strategies for fostering design in large organizations.

  • UX or Bust: Building a Design-First Culture in Startups
    by Susan Rits on January 13, 2025

    This is the first of a two-part series exploring how to build a UX culture. In this installment, we’ll focus on integrating design into early- to mid-stage startups.

  • Facebook's Algorithm Was Not What the Founders Had in Mind
    by Susan Rits on January 10, 2025

    The dark UX of social media algorithms is shaping online experiences more than ever, raising critical questions about the future of our profession and the integrity of our national conversations.

  • How Smart Researchers Uncover the Why & the What for Better Products
    by Susan Rits on January 9, 2025

    Seasoned pro or newbie, mixing qual and quant isn’t optional—it’s the game-changer. Let’s make it happen.

  • The Future of UX Design in the Age of AI: Adapting to AI-Driven Interfaces
    by Susan Rits on January 6, 2025

    Artificial Intelligence (AI) is reshaping the digital landscape, and UX design is no exception. As designers, we are at the forefront of a transformative shift.

  • Can We Still Have Nice Things? The Cost of Prioritizing Shareholder Value Over Quality
    by Susan Rits on January 2, 2025

    Poor user experiences drive away customers, reduce brand loyalty, and chip away at the very value companies claim to prioritize. Yet these issues rarely make it to the top of the priority list.

  • It’s Hard Not to Give Up
    by Susan Rits on November 13, 2024

    Grasping at astrology on this dark November day

  • Rule #1: Don’t Make Them Think
    by Susan Rits on September 5, 2024

    Another diatribe about why executives need the “workers” to be real people, not AI agents

  • Why (Just About) Every Design Team is Toxic Right Now
    by Susan Rits on May 14, 2024

    We are living through a moment of fearfulness in our profession. The churning and burning through employees, especially in Tech, is causing entrenchment among those who still have jobs and are afraid

  • Manage the Chaos, Survive Another Day
    by Susan Rits on May 8, 2024

    As a newly-minted UX designer at Google wayyyyy back in the day, I was helped out by a project manager who saw me floundering under an avalanche of design requests and impossible deadlines.

  • Pros and Cons of Using Conversational AI to Design Your Products
    by Susan Rits on April 16, 2024

    In product design, there is a growing murmur and back-channel conversation about if, when, and just how much AI can assume the tasks of the UX design and research department in any given project.

  • And Now, Let's Make Cool Things Again
    by Susan Rits on April 9, 2024

    Looking at the tech industry today, it’s painfully obvious we’re not doing Capitalism anymore. We’re making crappy products and trying to leverage as much money from them as we can.

  • The Year of Magical (AI) Thinking
    by Susan Rits on April 4, 2024

    I predict there will be many more magical AI solutions that are implemented in place of employees. And they will end up failing and costing even more. This year will be known as a year of panic

Company Snapshot

UEID: SLUQRL91P7H9

NAICS: Primary 541511; 541690, 541613, 541618, 541430

CAGE Code: 05Z03

Socio-economic certifications: WOSB, EDWOSB, SBE, WBE

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