Today’s Insights Tomorrow’s product
Where numbers meet narratives in product research.
My product research process includes generative and evaluative methodology to ensure we’re building the right product, for the right customer, in the right way.
Generative research

The starting point in the digital product development cycle, evaluative research focuses on uncovering user needs, behaviors, and motivations that are not yet fully understood.

Find the White Space

Analyze the competitive landscape to identify areas where you can outperform competitors. Find under-served product areas to leverage.

Uncover User Needs

Study product failures to discern user dissatisfaction. Formulate a strategy to address unmet needs effectively.

Reveal Consumer Behavior & Motivations

What motivates and drives your customers? Are you providing what they want?

Evaluative research

Evaluative research aims to gather feedback on the usability, effectiveness, and overall user experience of a product, identifying areas for improvement and refinement.

Test hypothesis

Conduct preliminary testing to validate the viability of your hypothesis prior to committing extensive resources to development.

Validate designs

Test how well designs solve user needs. Find out where there are problems with the designs and solve them before you start building.

Measure effectiveness

Utilize A/B testing methodologies to assess the efficacy of multiple design variants. Identify the option that drives the most engagement.

Product research in action

Checkout optimization

  • Benchmarking
  • Best practices
  • A/B testing
  • Surveys
  • Usability testing

Software Acquisition & Deployment

  • Heuristic
  • Usability testing
  • Interviews
  • Use cases