Today’s Insights Tomorrow’s product
Where numbers meet narratives in product research.
My product research process includes generative and evaluative methodology to ensure we’re building the right product, for the right customer, in the right way.
Generative research

The starting point in the digital product development cycle, evaluative research focuses on uncovering user needs, behaviors, and motivations that are not yet fully understood.

Find the White Space

Analyze the competitive landscape to identify areas where you can outperform competitors. Find under-served product areas to leverage.

Uncover User Needs

Study product failures to discern user dissatisfaction. Formulate a strategy to address unmet needs effectively.

Reveal Consumer Behavior & Motivations

What motivates and drives your customers? Are you providing what they want?

Evaluative research

Evaluative research aims to gather feedback on the usability, effectiveness, and overall user experience of a product, identifying areas for improvement and refinement.

Test hypothesis

Conduct preliminary testing to validate the viability of your hypothesis prior to committing extensive resources to development.

Validate designs

Test how well designs solve user needs. Find out where there are problems with the designs and solve them before you start building.

Measure effectiveness

Utilize A/B testing methodologies to assess the efficacy of multiple design variants. Identify the option that drives the most engagement.

Product research in action

Checkout optimization

  • Benchmarking
  • Best practices
  • A/B testing
  • Surveys
  • Usability testing

Software Acquisition & Deployment

  • Heuristic
  • Usability testing
  • Interviews
  • Use cases

In Store Digital

  • Usability testing
  • A/B testing
  • Best practices
  • Design sprint
Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

As a design consultant, I specialize in transforming my clients’ visions into tangible realities. My approach is tailored to fit the unique needs of each project, utilizing various collaboration models.

  • In an embedded model, I immerse myself with your team and work closely and collaboratively. In this model, I am essentially a staff member, ensuring ongoing and consistent contributions and leadership for the design project, staying tightly alined with stakeholders on a daily basis.
  • In the fractional consulting model I provide expertise and guidance on a short term or intermittent basis, conducting meetings, design reviews, and presentations to offer strategic insights where and when they are needed.
  • The agency model provides a white-glove approach for companies that don’t have the internal talent to design and develop digital products. With my team, I deliver a comprehensive suite of design services from concept to completion, managing the project independently but in constant communication with my clients to ensure the final product aligns perfectly with their vision.

Each model is chosen based on the project’s scope, client’s preferences, and the desired level of involvement, ensuring flexibility and effectiveness in meeting client needs.

I enjoy working with both. Working as a product design consultant for startups and enterprise companies involves different expectations, processes, and outcomes due to the inherent differences in scale, culture, and organizational structure of these two types of companies.

In startups, projects often involve creating new products or services from scratch, requiring innovative thinking and a willingness to experiment. The scope might be more fluid, with the potential for rapid pivots based on market feedback. With enterprise companies, projects typically focus on improving or extending existing products, with a greater emphasis on scalability, integration with existing systems, and adherence to established brand guidelines and standards.

I have deep experience with early-to-late stage startups as well as Fortune 500 enterprise companies.

My 0-beta approach relies heavily on the principles of Lean UX, which emphasizes rapid iteration, user feedback, and a flexible, collaborative approach to the design process. This me