Bringing Bold Concepts to Life
Product & Market Strategy | Growth & Innovation Design for Fintech, Health Tech and SaaS

What I do

UX Design, product & marketing research. Creating visually beautiful digital products that customers love to engage with.

Experience strategy & execution (XD)

Intuitive customer experiences that enhance user satisfaction and loyalty.

Product & market research

Generative, evaluative research to create happy, loyal customers.

Innovation & growth initiatives

Aligning with business goals to boost engagement, increase conversion and foster brand loyalty.

Let’s connect

What sets me apart

Across diverse industries, I deliver unparalleled services honed through years of navigating the dynamic landscapes of both fledgling ventures and corporate giants.

Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

As a design consultant, I specialize in transforming my clients’ visions into tangible realities. My approach is tailored to fit the unique needs of each project, utilizing various collaboration models.

  • In an embedded model, I immerse myself with your team and work closely and collaboratively. In this model, I am essentially a staff member, ensuring ongoing and consistent contributions and leadership for the design project, staying tightly alined with stakeholders on a daily basis.
  • In the fractional consulting model I provide expertise and guidance on a short term or intermittent basis, conducting meetings, design reviews, and presentations to offer strategic insights where and when they are needed.
  • The agency model provides a white-glove approach for companies that don’t have the internal talent to design and develop digital products. With my team, I deliver a comprehensive suite of design services from concept to completion, managing the project independently but in constant communication with my clients to ensure the final product aligns perfectly with their vision.

Each model is chosen based on the project’s scope, client’s preferences, and the desired level of involvement, ensuring flexibility and effectiveness in meeting client needs.

I enjoy working with both. Working as a product design consultant for startups and enterprise companies involves different expectations, processes, and outcomes due to the inherent differences in scale, culture, and organizational structure of these two types of companies.

In startups, projects often involve creating new products or services from scratch, requiring innovative thinking and a willingness to experiment. The scope might be more fluid, with the potential for rapid pivots based on market feedback. With enterprise companies, projects typically focus on improving or extending existing products, with a greater emphasis on scalability, integration with existing systems, and adherence to established brand guidelines and standards.

I have deep experience with early-to-late stage startups as well as Fortune 500 enterprise companies.

My 0-beta approach relies heavily on the principles of Lean UX, which emphasizes rapid iteration, user feedback, and a flexible, collaborative approach to the design process. This methodology allows me to focus on creating value for users from the very beginning.

By quickly prototyping ideas and validating them through user testing, I can identify early on what works and what doesn’t. This reduces wasted effort and resources.

The Lean UX design process not only speeds up the innovation phase but also ensures that the final product is closely aligned with user needs and expectations.