UX UI Design
Testing & Data Analytics
Computational product management
Driving innovation with optimized, AI-leveraged solutions.
Experience design & execution (XD)
Intuitive customer experiences that enhance user satisfaction and loyalty.
Product & market research
Generative, evaluative research to create happy, loyal customers.
Let’s connect
Questions Answered Here
We offer flexible consulting models to meet your UX research needs:
- Embedded Model: Our team integrates with yours, working collaboratively as staff to provide consistent contributions and leadership while staying aligned with stakeholders.
- Fractional Consulting Model: We deliver strategic insights on a short-term or intermittent basis through meetings, design reviews, and presentations.
- Agency Model: For companies without internal UX resources, we manage projects end-to-end, delivering tailored design solutions aligned with your vision.
Our approach ensures adaptability to fit the project’s scope, client preferences, and desired level of involvement.
We specialize in UX research for digital products in highly regulated industries like healthcare and government. Our approach prioritizes compliance, scalability, and seamless integration, ensuring solutions meet regulatory standards and public needs while delivering impactful, sustainable outcomes.
At Rits & Co, we drive zero-to-beta digital product development by blending generative and evaluative research with data analytics. We uncover user needs through interviews and ethnographic studies, refine solutions with usability and A/B testing, and track KPIs to guide design. This ensures user-centered, data-driven products ready for market impact.
Based in Northern California, Rits & Co. collaborates seamlessly with global teams using digital tools and video conferencing. While we thrive in remote work, we’re available for on-site collaboration when needed, ensuring strong connections and efficient project success across time zones.
Our calendar fills quickly, but we’re always open to new opportunities. We prioritize quality and strong client relationships, ensuring every project gets the attention it deserves. Contact us to discuss your needs and explore how we can collaborate.
Let’s Make Things Happen
I look forward to working together to create something truly remarkable for your brand.
“Susan is simply an outstanding designer. I was fortunate to have had the opportunity to work with her on a major overhaul of one of Google’s products. She led the design effort brilliantly, using the best of best practices, and worked relentlessly to verify her design solved all of our users’ problems.”
“She is a formidable strategic thinker, adept at shaping systemic, multi-stakeholder experiences. As a human-centered designer, she led the ideated, design, and user testing for our VisionCare franchise and crafted a holistic end-to-end lens wearer experience.”
“Susan has a well-earned reputation as Top Talent. Since 2021, I’ve had the opportunity to partner with Susan as she drove strategy and led physical-digital design teams for our innovation portfolio. Susan and her team managed to reduce our innovation cycle while increasing the both number of user touchpoints and design iterations.”
“Susan provided direction and leadership for everyone on the team. She has deep knowledge of design, whether for mobile, tablet, or web.”
“Beyond her help with the UI itself, Susan helped me tremendously in driving the process – advised about next steps, led user sessions, created mocks, and was a valuable sounding board for discussing the different needs and constraints.”
“Susan has a wealth of experience and knowledge, not only about all facets of product/user experience design, but also about the culture of the tech world from startups to large enterprises. She is a dynamic, knowledgeable, rigorous and enthusiastic teacher.”