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UX UI Design
Testing & Data Analytics

[/fusion_title][fusion_title title_type=”text” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”Built” rotation_text=”” highlight_text=”” after_text=”” title_link=”off” link_url=”” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” content_align_medium=”center” content_align_small=”” content_align=”left” size=”div” animated_font_size=”” fusion_font_family_title_font=”Plus Jakarta Sans” fusion_font_variant_title_font=”600″ font_size=”1.12em” line_height=”1.4″ letter_spacing=”var(–awb-typography2-letter-spacing)” text_transform=”var(–awb-typography2-text-transform)” text_color=”#000000″ hue=”” saturation=”” lightness=”” alpha=”” animated_text_color=”” text_shadow=”no” text_shadow_vertical=”4px” text_shadow_horizontal=”4px” text_shadow_blur=”20″ text_shadow_color=”rgba(54,40,204,0.1)” text_stroke=”no” text_stroke_size=”1″ text_stroke_color=”” text_overflow=”none” margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”” margin_left_medium=”” margin_top_small=”10px” margin_right_small=”0px” margin_bottom_small=”10px” margin_left_small=”0px” margin_top=”20px” margin_right=”0px” margin_bottom=”20px” margin_left=”0px” margin_top_mobile=”” margin_bottom_mobile=”” gradient_font=”no” gradient_start_color=”#000000″ gradient_end_color=”#000000″ gradient_start_position=”20″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”150″ highlight_color=”” style_type=”none” sep_color=”” link_color=”” link_hover_color=”#fe6996″ animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”top-into-view”]

We bridge design with technical and business realities, ensuring that our solutions are not only visually compelling but also feasible and aligned with core business goals.

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animation_offset=””]Contact[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Features” type=”flex” hundred_percent=”no” hundred_percent_height=”no” min_height_medium=”” min_height_small=”” min_height=”” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”center” flex_wrap_medium=”” flex_wrap_small=”” flex_wrap=”wrap” flex_column_spacing=”24px” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”” margin_bottom=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_top_small=”” padding_right_small=”” padding_bottom_small=”” 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What we do

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UX & UI Design

Data Analytics

Research & Testing

AI Strategy & Integration

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Computational product management

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Driving innovation with optimized, AI-leveraged solutions.

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Experience design & execution (XD)

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Intuitive customer experiences that enhance user satisfaction and loyalty.

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Product & market research

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Generative, evaluative research to create happy, loyal customers.

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Let’s connect

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What sets us apart

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At Rits & Company, we foster collaboration between design, engineering, and product management, integrating early feedback to create seamless, functional, and technically sound experiences that drive measurable impact.

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Case Studies

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Recent Projects

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Design & Research

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Checkout Design

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Zero-to-Beta Launch

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Enterprise Dashboard

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AI Integration

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Software Launch Strategy

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Let’s Make Things Happen

[/fusion_title][fusion_text columns=”1″ column_min_width=”100px” column_spacing=”2em” rule_style=”” rule_size=”1″ rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”left” content_alignment=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”40px” margin_left=”” fusion_font_family_text_font=”var(–awb-typography2-font-family)” fusion_font_variant_text_font=”var(–awb-typography2)” font_size=”1em” line_height=”var(–awb-typography2-line-height)” letter_spacing=”var(–awb-typography2-letter-spacing)” text_transform=”var(–awb-typography2-text-transform)” text_color=”#ffffff” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”top-into-view” logics=””]

I look forward to working together to create something truly remarkable for your brand.

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margin_right=”0px” margin_bottom=”0px” margin_left=”0px” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” backgroundcolor=”rgba(214,207,207,0)” hue=”” saturation=”” lightness=”” alpha=”” testimonial_border_top=”1px” testimonial_border_right=”1px” testimonial_border_bottom=”1px” testimonial_border_left=”1px” testimonial_border_style=”dashed” testimonial_border_color=”rgba(212,208,201,0)” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” testimonial_speech_bubble=”show” fusion_font_family_testimonial_text_font=”Plus Jakarta Sans” fusion_font_variant_testimonial_text_font=”300italic” testimonial_text_font_size=”18px” testimonial_text_line_height=”1.1″ testimonial_text_letter_spacing=”var(–awb-typography2-letter-spacing)” testimonial_text_text_transform=”none” textcolor=”#ffffff” fusion_font_family_name_company_font=”Plus Jakarta Sans” fusion_font_variant_name_company_font=”500″ name_company_font_size=”16px” name_company_line_height=”var(–awb-typography2-line-height)” name_company_letter_spacing=”var(–awb-typography2-letter-spacing)” name_company_text_transform=”var(–awb-typography2-text-transform)” name_company_text_color=”#ffffff” navigation_size=”8″ navigation_color=”#dd4646″][fusion_testimonial name=”Gill Arditi” avatar=”none” image=”” image_id=”” avatar_position=”above” avatar_size=”80″ image_border_radius=”20px” company=”Product Manager, Google” link=”” target=”_self” alignment_classic=”left” testimonial_icon=”” testimonial_icon_alignment=”left”]

“Susan is simply an outstanding designer. I was fortunate to have had the opportunity to work with her on a major overhaul of one of Google’s products. She led the design effort brilliantly, using the best of best practices, and worked relentlessly to verify her design solved all of our users’ problems.”

[/fusion_testimonial][fusion_testimonial name=”Freddie Williams” avatar=”none” image=”” image_id=”” avatar_position=”above” avatar_size=”80″ image_border_radius=”20px” company=”Sr Manager, MedTech Marketing & Innovation, Johnson & Johnson” link=”” target=”_self” alignment_classic=”left” testimonial_icon=”” testimonial_icon_alignment=”left”]

“Susan has a well-earned reputation as Top Talent. Since 2021, I’ve had the opportunity to partner with Susan as she drove strategy and led physical-digital design teams for our innovation portfolio. Susan and her team managed to reduce our innovation cycle while increasing the both number of user touchpoints and design iterations.”

[/fusion_testimonial][fusion_testimonial name=”Guy Levit” avatar=”none” image=”” image_id=”” avatar_position=”above” avatar_size=”80″ image_border_radius=”20px” company=”Product Manager, Google” link=”” target=”_self” alignment_classic=”left” testimonial_icon=”” testimonial_icon_alignment=”left”]

“Beyond her help with the UI itself, Susan helped me tremendously in driving the process – advised about next steps, led user sessions, created mocks, and was a valuable sounding board for discussing the different needs and constraints.”

[/fusion_testimonial][fusion_testimonial name=”Jeff Honeyman” avatar=”none” image=”” image_id=”” avatar_position=”above” avatar_size=”80″ image_border_radius=”20px” company=”Sr Product Designer, Sephora” link=”” target=”_self” alignment_classic=”left” testimonial_icon=”” testimonial_icon_alignment=”left”]

“Susan provided direction and leadership for everyone on the team. She has deep knowledge of design, whether for mobile, tablet, or web.”

[/fusion_testimonial][fusion_testimonial name=”Mike Bates” avatar=”none” image=”” image_id=”” avatar_position=”above” avatar_size=”80″ image_border_radius=”20px” company=”Sr Researcher, eBay” link=”” target=”_self” alignment_classic=”left” testimonial_icon=”” testimonial_icon_alignment=”left”]

“Susan has a wealth of experience and knowledge, not only about all facets of product/user experience design, but also about the culture of the tech world from startups to large enterprises. She is a dynamic, knowledgeable, rigorous and enthusiastic teacher.”

[/fusion_testimonial][fusion_testimonial name=”Alex Hennen” avatar=”none” image=”” image_id=”” avatar_position=”above” avatar_size=”80″ image_border_radius=”20px” company=”Global Head of Design, MedTech Digital, Johnson & Johnson” link=”” target=”_self” alignment_classic=”left” testimonial_icon=”” testimonial_icon_alignment=”left”]

“She is a formidable strategic thinker, adept at shaping systemic, multi-stakeholder experiences. As a human-centered designer, she led the ideated, design, and user testing for our VisionCare franchise and crafted a holistic end-to-end lens wearer experience.”

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