Company: ADOBE
Role: Design Director, AJO
Team Size: 11 UXUI Designers, 2 Sr Managers

Adobe Journey Optimizer

Adobe Journey Optimizer is a single application where you can manage scheduled cross-channel campaigns and one-to-one moments for millions of customers — and the entire journey is optimized with intelligent decisioning and insights.

Key capabilities include:

  • Real-time Customer Insights & Engagement – An integrated profile fuses live data from all sources across customer touchpoints, including behavioral, transactional, financial, and operational data to optimize personal and contextual experiences for customers in their time.
  • Modern Omnichannel Orchestration & Execution – A single canvas on which to harmonize and optimize the customer journey for 1:1 customer engagement and marketing outreach—to help brands deliver more value across the customer lifecycle. Customer journeys designed in Adobe Journey Optimizer can be dynamic and event based to help brands react to real-time signals as well as connect those interactions with scheduled campaigns so the right decisions can be made about what communications to send a customer, when and through what channels.
  • Intelligent Decisioning & Personalization – Brands can apply centralized decisioning and incorporate artificial intelligence and machine learning to surface predictive insights throughout the customer experience, making it easier to automate decisions and optimize the experience at scale. Decisioning powers centralized offers across channels at scale through Adobe Journey Optimizer.

Software Interface