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So far Susan has created 19 blog entries.

What Facebook and Google Know About Teambuilding (That You Do Not)

This week Business Insider revealed one of Facebook's most asked interview questions for hopeful candidates. The question is, "On your very best day at work — the day you come home and think you have the best job in the world — what did you do that day?" It's a wonderful question for understanding what inspires and [...]

By |2017-03-20T19:10:07-07:00September 25th, 2016|

The Myth of User Error

There's a big, handy black box in software development that we like to throw our complicated and annoying problems into. It's called, User Error. It's where we send help desk comments from people who lost their passwords, or wandered down an IA dead end, or made their browser crash and can't explain why. We [...]

By |2017-03-25T17:30:41-07:00August 7th, 2016|

Warning: Trusting Your Engineer to Design Your App Will Ruin Your Business

I'm often dumbfounded by the really bad user experiences I encounter online and in apps from even the largest companies. From websites that aren't mobile-friendly–they all have to be responsive to mobile devices, even if you have an app–to online forms that erase all your data if you make a single mistake. Which is what [...]

By |2017-03-20T19:10:07-07:00June 21st, 2016|

UX HACK: Signal v Noise

How do your customers feel using your application? Have you ever watched someone brand new muddle their way through your website, or struggle to figure out what your app does? This kind of shadowing and user task testing is critical for getting past your own familiarity bias with your product and seeing it through [...]

By |2017-03-20T19:10:07-07:00May 18th, 2016|

Measuring the ROI for Dev Decisions

If you're a technology company you should always be measuring the ROI for your clients and for yourself. ROI tells you whether it makes sense to build an application, or even whether it makes sense to build a feature for an application. Let's Start with Why Why do you care what your return on investment [...]

By |2017-03-20T19:10:07-07:00March 21st, 2016|

Building a Scalable Design Team

I recently spoke to a group of recruiters who wanted to learn about what hiring managers look for when building out their design team. It was a timely discussion for me, since I'm presently building a team for a medium sized startup I thought I'd share the plan I proposed to them. I'll be building [...]

By |2017-03-20T19:10:08-07:00February 6th, 2016|

REVIEW: Flixter and the Ever-Important Mom (or Dad) Test

   Flixter's UX is quickly disaggregating to the complex, driving away customers who just want to find out what's playing at the movies. While spending some time with my Dad in Seattle over the Christmas break, mostly driving around his favorite spots and going to movies, I had one of those experiences that make me [...]

By |2017-06-19T17:13:25-07:00January 17th, 2016|