Additive vs subtractive color systems. For most of my design career I had a pretty fuzzy understanding of additive and subtractive color systems. I knew enough to select RGB in my design programs for anything online, and CMYK for anything that was going to be printed. But why those two different color [...]
“People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.” - 99designs Color Psychology Color psychology is the idea that colors elicit emotions from people, often subconsciously. Color has a predictable and quantifiable physiological effect that influences our perception and our [...]
When it comes to usability testing, I'm fast and agile! I know how to sketch out whiteboard wireframes for brainstorming sessions and quick solutions. Then create lo-fi clickthrough prototypes, or the ever popular (fast & cheap) paper prototype to test usability and validate or invalidate assumptions. speed. Guerrilla validating No need to spend a [...]
Personas I gather enough data about your user groups to understand similarities and divergences in how they use your product. As an example, an internal dashboard that's used by agents to keep track of customer accounts may also be used by managers to keep track of agents and productivity. The manager and the agent [...]
The best way to understand what your users want is to watch what they do--and ask a lot of questions. Design ethnography I conduct fly-on-the-wall studies of user experiences with software, websites, wearables, or brick & mortar customer experiences. By observing how people interact with applications, I learn their problems and pain points, which in [...]
