AdTech: Zero-to-beta - Rits and Company

Project Description

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Company: Zazum Inc

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Team: Susan K Rits, Dir of Product Design; Lise Yellen, UI Design; Ingrid Ducmanis, Art Direction

Time to launch:

9 mos audio R&D

3 mos app beta launch

6 mos app v1.0

3 mos app v2.0

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SeeLoveBuy – AdTech

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Using patented audio technology I invented, we developed the mobile app SeeLoveBuy that synchs with television broadcasts so viewers can shop TV from their iPhones.

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The Challenge

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As the first-ever app for shopping from TV, SeeLoveBuy required a lot of user research and design iteration. We created everything from wireframing and user testing, to branding, sound design, and film production.

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The Solution

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The team created an intuitive interface, focusing on simplicity and micro-interactions that worked with the split-attention of interactive television behavior. Branding was a success nationwide and our application won multiple awards for innovation.

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Awards & Accolades

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AdTech 2011

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Startup Spotlight – Finalist

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Winner 2012

Baruch College and AT&T Fast Pitch

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Acquired 2015

Patent and technology sold in 2015

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Patent Granted US 8713593 B2

Detection system and method for mobile device application

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Project Description

SeeLoveBuy – AdTech

The Challenge

The Solution

Project Details

Skills Needed:

Categories: