Creative brief

Before there was StyleTag, there was Trend, the app for crowdsourcing and buying your favorite fashions from television and film. Trend the app allowed fans of television and film to find and pin their favorite styles to their favorite TV shows. By accessing Google Shop database, Trend didn’t just let you find and pin styles, but buy them too.

While watching your favorite television show, you can crowd source the fashions you’re seeing on TV, or see if others have already identified them. Then, Trend creates a product page on the fly, complete with a Buy button so you can shop while you watch!