![Sephora-Pantone-Color-IQ](https://i0.wp.com/ritsandcompany.com/wp-content/uploads/sites/3/2018/01/Sephora-Pantone-Color-IQ.jpg?resize=698%2C817&ssl=1)
Initial Concept Planning
I implemented a process of ideation and brainstorming; ethnographies and user shadowing as part of the broader requirements gathering.
Design Iterations
I introduced the concept of design cycles and prototype iterations. Though Sephora works in a strict waterfall methodology, the design department is agile and iterative during the design cycles so what is handed off to development is already tested and refined.
Final Delivery
I established protocols and pattern libraries to use for the design documentation and handoff to engineering. This ensured that what the developers were given was consistent, clear and complete.
Color IQ – The Final Designs
![COLOR IQ LIP AND CONCEALER COLOR IQ LIP AND CONCEALER](https://i0.wp.com/imprint.li/ritsandcompany/wp-content/uploads/sites/3/2014/09/7f92e1cf-fc63-40a6-b67a-76d8e5263ced.HR_.jpg?resize=1100%2C825&ssl=1)
Digital Lab
StrongĀ Process
Though it may be counterintuitive, process is the key to creative thinking. When the design team understands the stages a design will travel as it is researched, ideated, conceptualized, tested and iterated, they are free to expand their creativity within those boundaries.
![imgres](https://i0.wp.com/imprint.li/ritsandcompany/wp-content/uploads/sites/3/2014/09/imgres-1.png?resize=251%2C201&ssl=1)
Excellent Results
The results of my efforts built a team of 7 designers who handle the entirety of the Sephora digital product design. The processes ensured effective ideation through delivery to engineering. It has ensuredĀ a world-wide brand is known for it’s digital forward thinking.