Sephora In-Store Digital
Client: Sephora
Role: Sr Director of UX
Duration: 4 months

Initial Concept Planning

I implemented a process of ideation and brainstorming; ethnographies and user shadowing as part of the broader requirements gathering.

Design Iterations

I introduced the concept of design cycles and prototype iterations. Though Sephora works in a strict waterfall methodology, the design department is agile and iterative during the design cycles so what is handed off to development is already tested and refined.

Final Delivery

I established protocols and pattern libraries to use for the design documentation and handoff to engineering. This ensured that what the developers were given was consistent, clear and complete.