Why should you understand customer experience and make sure it's a part of your business plan? Because customer experience is your business. It is the look & feel, product, marketing, and relationships that your company creates. It's the sum of all the parts. It's your brand, baby! Imagine You Walk into a Store... So imagine [...]
So you hired someone to do your UX, you dutifully created personas, ran focus groups, built wireframes, made a pretty visual design and launched your product. People are signing up and sound happy. Good! But what you're not hearing is what the people who clicked away from your website think of it. If you only [...]
Pay for performance. The key differences between someone who is paid to produce a product and someone paid to work, is that shippers don't get paid until they complete the job. When you're bootstrapping you can only afford to pay for what ships. This morning, while I was doing the email-twitter-facebook-coffee ritual that I [...]
Find apps for ABC News, NBC News and CBS News on iTunes. I may have mentioned it before, but I don't have cable. I stream television, only. For the most part, this works fantastically. I have Hulu Prime for current season TV shows, Netflix for last season and older, and iTunes for premium shows from [...]
by Jeremy Olson So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won’t feature it and app shoppers probably won’t download it (even if they do, they won’t share it [...]
Find the Let's Lunch website here. Let's Lunch is an uber-cool startup here in San Francisco (and New York, and just opened in Spain) that matches professionals for lunch dates. I love the concept and I've been on a bunch of great lunches with investment bankers, engineers, other entrepreneurs and people that I'd like to [...]
Get the ABC News App for your iPad here. ABC News launched their apps for iPhone, iPad and Android. They're not to bad, and they stream some live events. But technical problems mean they're not ready for prime time yet. Live Streaming TV a (Qualified) Success I got to watch the live Presidential [...]
You know those old-style websites like Networksolutions.com and GoDaddy.com? Why are they still in business? They are such an utter nightmare to use, and completely pointless with the burgeoning new cloud-based, user friendly sites like Tumblr, Pinterest, Instagram. I just can’t understand why they still exist. First We Kill all the Legacy Websites All [...]
“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann As Thomas Mann wrote nearly 75 years ago, it’s easy to predict human behavior, once you know what someone’s goals, needs and motives are. In terms of your app, these are three simple questions to [...]
