UX UI Design
Testing & Data Analytics

We bridge design with technical and business realities, ensuring that our solutions are not only visually compelling but also feasible and aligned with core business goals.

What we do

UX & UI Design

Data Analytics

Research & Testing

AI Strategy & Integration

Computational product management

Driving innovation with optimized, AI-leveraged solutions.

Experience design & execution (XD)

Intuitive customer experiences that enhance user satisfaction and loyalty.

Product & market research

Generative, evaluative research to create happy, loyal customers.

Let’s connect

Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

Our approach is tailored to fit the unique needs of each project, utilizing various collaboration models.

  • In an embedded model, our team is immerse with your team and work closely and collaboratively. In this model, we are essentially members of the staff, ensuring ongoing and consistent contributions and leadership for the design project while staying tightly alined with stakeholders on a daily basis.
  • In the fractional consulting model we provide expertise and guidance on a short term or intermittent basis, conducting meetings, design reviews, and presentations to offer strategic insights where and when they are needed.
  • The agency model provides a white-glove approach for companies that don’t have the internal talent to design and develop digital products. Our team delivers a comprehensive suite of design services from concept to completion, managing the projects independently but in constant communication with our clients to ensure the final product aligns perfectly with their vision.

Each model is chosen based on the project’s scope, client’s preferences, and the desired level of involvement, ensuring flexibility and effectiveness in meeting client needs.

We work with highly-regulated industries such as healthcare and government. Our approach emphasizes compliance, scalability, and integration with existing systems, ensuring solutions align with regulatory standards and public needs. With extensive experience in structured environments, we bring both agility and rigor to each project, creating impactful, sustainable outcomes for government clients.

At Rits & Co, we drive zero-to-beta digital product development by combining generative and evaluative research with robust data analytics. Our approach begins with generative research to uncover user needs, define product goals, and inspire innovative solutions. We employ a range of methods, from user interviews to ethnographic studies, to build a foundation grounded in real-world insights.

As development progresses, we integrate evaluative research, using usability testing, A/B testing, and iterative feedback to refine the product in alignment with user expectations. Our data analytics team supports each stage, tracking key performance indicators and providing insights that guide design improvements and strategic decisions. This comprehensive process ensures that our clients’ products are both user-centered and data-driven, ready for beta with confidence in their market impact.

We work remotely from  Northern California, which allows us to collaborate with teams across the globe. Equipped with high-speed internet, a suite of digital tools, and access to various communication platforms, we seamlessly connect with colleagues, clients, or partners, regardless of their location. Our routine use of video conferencing, project management software, and cloud-based services ensures our team is always in sync with global project timelines and workflows.

While the core of Rits & Co’s work ethic lies in leveraging the autonomy and efficiency of remote work to bridge time zones and physical distances, we’re available to engage in on-site collaboration when necessary. Rits & Company places high value on fostering strong, dynamic relationships with stakeholders worldwide and effectively blending focused productivity with the rich, diverse perspectives of a global team, driving success for projects that span continents.

Even though our calendar is often filled months in advance due to ongoing commitments and projects, we’re always interested in exploring new opportunities and working with new clients.

That said, we value delivering quality work and maintaining strong relationships with all our clients, which means we carefully manage our team to ensure each project receives the attention it deserves. If you’re considering working with us, get in touch so we can discuss your needs and how we might fit your project into our upcoming calendar.

Let’s Make Things Happen

I look forward to working together to create something truly remarkable for your brand.

“Susan has a wealth of experience and knowledge, not only about all facets of product/user experience design, but also about the culture of the tech world from startups to large enterprises. She is a dynamic, knowledgeable, rigorous and enthusiastic teacher.”

Mike Bates, Sr Researcher, eBay

“Beyond her help with the UI itself, Susan helped me tremendously in driving the process – advised about next steps, led user sessions, created mocks, and was a valuable sounding board for discussing the different needs and constraints.”

Guy Levit, Product Manager, Google

“Susan provided direction and leadership for everyone on the team. She has deep knowledge of design, whether for mobile, tablet, or web.”

Jeff Honeyman, Sr Product Designer, Sephora

“Susan has a well-earned reputation as Top Talent. Since 2021, I’ve had the opportunity to partner with Susan as she drove strategy and led physical-digital design teams for our innovation portfolio. Susan and her team managed to reduce our innovation cycle while increasing the both number of user touchpoints and design iterations.”

Freddie Williams, Sr Manager, MedTech Marketing & Innovation, Johnson & Johnson

“Susan is simply an outstanding designer. I was fortunate to have had the opportunity to work with her on a major overhaul of one of Google’s products. She led the design effort brilliantly, using the best of best practices, and worked relentlessly to verify her design solved all of our users’ problems.”

Gill Arditi, Product Manager, Google

“She is a formidable strategic thinker, adept at shaping systemic, multi-stakeholder experiences. As a human-centered designer, she led the ideated, design, and user testing for our VisionCare franchise and crafted a holistic end-to-end lens wearer experience.”

Alex Hennen, Global Head of Design, MedTech Digital, Johnson & Johnson