If you're a technology company you should always be measuring the ROI for your clients and for yourself. ROI tells you whether it makes sense to build an application, or even whether it makes sense to build a feature for an application. Let's Start with Why Why do you care what your return on investment [...]
I recently spoke to a group of recruiters who wanted to learn about what hiring managers look for when building out their design team. It was a timely discussion for me, since I'm presently building a team for a medium sized startup I thought I'd share the plan I proposed to them. I'll be building [...]
Flixter's UX is quickly disaggregating to the complex, driving away customers who just want to find out what's playing at the movies. While spending some time with my Dad in Seattle over the Christmas break, mostly driving around his favorite spots and going to movies, I had one of those experiences that make me [...]
I was at a networking event with technology founders the other day, and I told a guy that I design software. He looked at me puzzled, and asked what I meant by that. "You know, I said, UX design." I'm Not a Visual Designer (But I Do That Too) "Oh," says he, "you design [...]
You asked for it, now you've got it. Go through this list of UX Hacks with any website or software and by the end you'll have a pretty fantastic, elegant and intuitive application. Visual Design Be consistent. Pick a design style and stick with it. Every page should be a minor variation on a [...]
Why should you understand customer experience and make sure it's a part of your business plan? Because customer experience is your business. It is the look & feel, product, marketing, and relationships that your company creates. It's the sum of all the parts. It's your brand, baby! Imagine You Walk into a Store... So imagine [...]
So you hired someone to do your UX, you dutifully created personas, ran focus groups, built wireframes, made a pretty visual design and launched your product. People are signing up and sound happy. Good! But what you're not hearing is what the people who clicked away from your website think of it. If you only [...]
Pay for performance. The key differences between someone who is paid to produce a product and someone paid to work, is that shippers don't get paid until they complete the job. When you're bootstrapping you can only afford to pay for what ships. This morning, while I was doing the email-twitter-facebook-coffee ritual that I [...]
Find apps for ABC News, NBC News and CBS News on iTunes. I may have mentioned it before, but I don't have cable. I stream television, only. For the most part, this works fantastically. I have Hulu Prime for current season TV shows, Netflix for last season and older, and iTunes for premium shows from [...]
by Jeremy Olson So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won’t feature it and app shoppers probably won’t download it (even if they do, they won’t share it [...]
