Innovation Research
Problem to solve

This client was in the process of licensing software to use with HCPs and patients, but had had dismal results in their first pilot study. They needed to get a go/no-go to execute a licensing agreement and have a clear use case for piloting the application successfully.

Research strategy

Heuristic Evaluation

The heuristic evaluation told us where the application delighted users and where there was room for improvement. We evaluated the software for best practices, ease of use, and opportunities for improvements, if the client decided to license it.

Usability Testing

We conducted multiple task-based, talk-out-loud protocol usability studies with consumers to find out what areas of the application and onboarding could be improved. This granular analysis was then used by our design and engineering teams to optimize the user experience.

Benchmark Study

Our detailed benchmark study illuminated where the competition was doing well, and where there were opportunities for us.

Unmoderated Interviews

We conducted multiple rounds of desirability and usability tests with consumers and HCPs.

Quantitative Evaluation: Survey

In order to understand the magnitude of the opportunities, we conducted a survey of 1081 patients, with a confidence Level of 95% and a margin of error of 3%.

Where are the results?
Pulling out the insights

After 3 weeks of collecting data, we pulled out the insights and created archetypes and redesign recommendations based on the usability studies, heuristic evaluation, and user desires and pain points.

First

We used the insights from the heuristics and usability tests to create personas of our 3 patient archetypes.

Then

We used the archetypes to weigh in on each use case to understand desirability from the consumer’s POV.

Finally

We narrowed options to the 3 best

  1. desirable for consumers
  2. feasible technically
  3. viable for the business.
Designing the pilots

We provided our business partners with guidelines and best practices for how to design a successful pilot that would result in useful data.

The Results

Once we’d narrowed the focus to 2-3 use cases that were most likely to succeed, we provided specific recommendations about how to create viable pilots for each.

Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

We offer flexible consulting models to meet your UX research needs:

  • Embedded Model: Our team integrates with yours, working collaboratively as staff to provide consistent contributions and leadership while staying aligned with stakeholders.
  • Fractional Consulting Model: We deliver strategic insights on a short-term or intermittent basis through meetings, design reviews, and presentations.
  • Agency Model: For companies without internal UX resources, we manage projects end-to-end, delivering tailored design solutions aligned with your vision.

Our approach ensures adaptability to fit the project’s scope, client preferences, and desired level of involvement.

We specialize in UX research for digital products in highly regulated industries like healthcare and government. Our approach prioritizes compliance, scalability, and seamless integration, ensuring solutions meet regulatory standards and public needs while delivering impactful, sustainable outcomes.

At Rits & Co, we drive zero-to-beta digital product development by blending generative and evaluative research with data analytics. We uncover user needs through interviews and ethnographic studies, refine solutions with usability and A/B testing, and track KPIs to guide design. This ensures user-centered, data-driven products ready for market impact.

Based in Northern California, Rits & Co. collaborates seamlessly with global teams using digital tools and video conferencing. While we thrive in remote work, we’re available for on-site collaboration when needed, ensuring strong connections and efficient project success across time zones.

Our calendar fills quickly, but we’re always open to new opportunities. We prioritize quality and strong client relationships, ensuring every project gets the attention it deserves. Contact us to discuss your needs and explore how we can collaborate.

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