Innovation Research
Problem to solve

This client was in the process of licensing software to use with HCPs and patients, but had had dismal results in their first pilot study. They needed to get a go/no-go to execute a licensing agreement and have a clear use case for piloting the application successfully.

Research strategy

Heuristic Evaluation

The heuristic evaluation told us where the application delighted users and where there was room for improvement. We evaluated the software for best practices, ease of use, and opportunities for improvements, if the client decided to license it.

Usability Testing

We conducted multiple task-based, talk-out-loud protocol usability studies with consumers to find out what areas of the application and onboarding could be improved. This granular analysis was then used by our design and engineering teams to optimize the user experience.

Benchmark Study

Our detailed benchmark study illuminated where the competition was doing well, and where there were opportunities for us.

Unmoderated Interviews

We conducted multiple rounds of desirability and usability tests with consumers and HCPs.

Quantitative Evaluation: Survey

In order to understand the magnitude of the opportunities, we conducted a survey of 1081 patients, with a confidence Level of 95% and a margin of error of 3%.

Where are the results?
Pulling out the insights

After 3 weeks of collecting data, we pulled out the insights and created archetypes and redesign recommendations based on the usability studies, heuristic evaluation, and user desires and pain points.

First

We used the insights from the heuristics and usability tests to create personas of our 3 patient archetypes.

Then

We used the archetypes to weigh in on each use case to understand desirability from the consumer’s POV.

Finally

We narrowed options to the 3 best

  1. desirable for consumers
  2. feasible technically
  3. viable for the business.
Designing the pilots

We provided our business partners with guidelines and best practices for how to design a successful pilot that would result in useful data.

The Results

Once we’d narrowed the focus to 2-3 use cases that were most likely to succeed, we provided specific recommendations about how to create viable pilots for each.

Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

Our approach is tailored to fit the unique needs of each project, utilizing various collaboration models.

  • In an embedded model, our team is immerse with your team and work closely and collaboratively. In this model, we are essentially members of the staff, ensuring ongoing and consistent contributions and leadership for the design project while staying tightly alined with stakeholders on a daily basis.
  • In the fractional consulting model we provide expertise and guidance on a short term or intermittent basis, conducting meetings, design reviews, and presentations to offer strategic insights where and when they are needed.
  • The agency model provides a white-glove approach for companies that don’t have the internal talent to design and develop digital products. Our team delivers a comprehensive suite of design services from concept to completion, managing the projects independently but in constant communication with our clients to ensure the final product aligns perfectly with their vision.

Each model is chosen based on the project’s scope, client’s preferences, and the desired level of involvement, ensuring flexibility and effectiveness in meeting client needs.

We work with highly-regulated industries such as healthcare and government. Our approach emphasizes compliance, scalability, and integration with existing systems, ensuring solutions align with regulatory standards and public needs. With extensive experience in structured environments, we bring both agility and rigor to each project, creating impactful, sustainable outcomes for government clients.

At Rits & Co, we drive zero-to-beta digital product development by combining generative and evaluative research with robust data analytics. Our approach begins with generative research to uncover user needs, define product goals, and inspire innovative solutions. We employ a range of methods, from user interviews to ethnographic studies, to build a foundation grounded in real-world insights.

As development progresses, we integrate evaluative research, using usability testing, A/B testing, and iterative feedback to refine the product in alignment with user expectations. Our data analytics team supports each stage, tracking key performance indicators and providing insights that guide design improvements and strategic decisions. This comprehensive process ensures that our clients’ products are both user-centered and data-driven, ready for beta with confidence in their market impact.

We work remotely from  Northern California, which allows us to collaborate with teams across the globe. Equipped with high-speed internet, a suite of digital tools, and access to various communication platforms, we seamlessly connect with colleagues, clients, or partners, regardless of their location. Our routine use of video conferencing, project management software, and cloud-based services ensures our team is always in sync with global project timelines and workflows.

While the core of Rits & Co’s work ethic lies in leveraging the autonomy and efficiency of remote work to bridge time zones and physical distances, we’re available to engage in on-site collaboration when necessary. Rits & Company places high value on fostering strong, dynamic relationships with stakeholders worldwide and effectively blending focused productivity with the rich, diverse perspectives of a global team, driving success for projects that span continents.

Even though our calendar is often filled months in advance due to ongoing commitments and projects, we’re always interested in exploring new opportunities and working with new clients.

That said, we value delivering quality work and maintaining strong relationships with all our clients, which means we carefully manage our team to ensure each project receives the attention it deserves. If you’re considering working with us, get in touch so we can discuss your needs and how we might fit your project into our upcoming calendar.

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