Today’s Insights Tomorrow’s product
Where numbers meet narratives in product research.
My product research process includes generative and evaluative methodology to ensure we’re building the right product, for the right customer, in the right way.
Generative research

The starting point in the digital product development cycle, evaluative research focuses on uncovering user needs, behaviors, and motivations that are not yet fully understood.

Interviews
ethnographic studies
Focus groups
observational research
Journey mapping
Case studies
Diary studies
Card sorting
Co-creation workshops
Find the White Space

Analyze the competitive landscape to identify areas where you can outperform competitors. Find under-served product areas to leverage.

Uncover User Needs

Study product failures to discern user dissatisfaction. Formulate a strategy to address unmet needs effectively.

Reveal Consumer Behavior & Motivations

What motivates and drives your customers? Are you providing what they want?

Evaluative research

Evaluative research aims to gather feedback on the usability, effectiveness, and overall user experience of a product, identifying areas for improvement and refinement.

A/B testing
Usability testing
Surveys
Analytics & Data Analysis
Net promoter scores
Time series analysis
Benchmarking
Heuristic evaluation
Test hypothesis

Conduct preliminary testing to validate the viability of your hypothesis prior to committing extensive resources to development.

Validate designs

Test how well designs solve user needs. Find out where there are problems with the designs and solve them before you start building.

Measure effectiveness

Utilize A/B testing methodologies to assess the efficacy of multiple design variants. Identify the option that drives the most engagement.

Product research in action

Contact Lens Paid Loyalty Program

  • Generative & evaluative research
  • Journey map
  • Experience blueprint
  • Hypothesis & problem statements
  • Heuristic analysis

Apple Watch Clinical Study

  • Interviews
  • Ethnographic studies
  • A/B testing
  • Surveys
  • Usability testing

Checkout optimization

  • Benchmarking
  • Best practices
  • A/B testing
  • Surveys
  • Usability testing

Software Acquisition & Deployment

  • Heuristic
  • Usability testing
  • Interviews
  • Use cases
Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

We offer flexible consulting models to meet your UX research needs:

  • Embedded Model: Our team integrates with yours, working collaboratively as staff to provide consistent contributions and leadership while staying aligned with stakeholders.
  • Fractional Consulting Model: We deliver strategic insights on a short-term or intermittent basis through meetings, design reviews, and presentations.
  • Agency Model: For companies without internal UX resources, we manage projects end-to-end, delivering tailored design solutions aligned with your vision.

Our approach ensures adaptability to fit the project’s scope, client preferences, and desired level of involvement.

We specialize in UX research for digital products in highly regulated industries like healthcare and government. Our approach prioritizes compliance, scalability, and seamless integration, ensuring solutions meet regulatory standards and public needs while delivering impactful, sustainable outcomes.

At Rits & Co, we drive zero-to-beta digital product development by blending generative and evaluative research with data analytics. We uncover user needs through interviews and ethnographic studies, refine solutions with usability and A/B testing, and track KPIs to guide design. This ensures user-centered, data-driven products ready for market impact.

Based in Northern California, Rits & Co. collaborates seamlessly with global teams using digital tools and video conferencing. While we thrive in remote work, we’re available for on-site collaboration when needed, ensuring strong connections and efficient project success across time zones.

Our calendar fills quickly, but we’re always open to new opportunities. We prioritize quality and strong client relationships, ensuring every project gets the attention it deserves. Contact us to discuss your needs and explore how we can collaborate.

Let’s connect