Today’s Insights Tomorrow’s product
Where numbers meet narratives in product research.
My product research process includes generative and evaluative methodology to ensure we’re building the right product, for the right customer, in the right way.
Generative research

The starting point in the digital product development cycle, evaluative research focuses on uncovering user needs, behaviors, and motivations that are not yet fully understood.

Interviews
ethnographic studies
Focus groups
observational research
Journey mapping
Case studies
Diary studies
Card sorting
Co-creation workshops
Find the White Space

Analyze the competitive landscape to identify areas where you can outperform competitors. Find under-served product areas to leverage.

Uncover User Needs

Study product failures to discern user dissatisfaction. Formulate a strategy to address unmet needs effectively.

Reveal Consumer Behavior & Motivations

What motivates and drives your customers? Are you providing what they want?

Evaluative research

Evaluative research aims to gather feedback on the usability, effectiveness, and overall user experience of a product, identifying areas for improvement and refinement.

A/B testing
Usability testing
Surveys
Analytics & Data Analysis
Net promoter scores
Time series analysis
Benchmarking
Heuristic evaluation
Test hypothesis

Conduct preliminary testing to validate the viability of your hypothesis prior to committing extensive resources to development.

Validate designs

Test how well designs solve user needs. Find out where there are problems with the designs and solve them before you start building.

Measure effectiveness

Utilize A/B testing methodologies to assess the efficacy of multiple design variants. Identify the option that drives the most engagement.

Product research in action

Apple Watch Clinical Study

  • Interviews
  • Ethnographic studies
  • A/B testing
  • Surveys
  • Usability testing

Checkout optimization

  • Benchmarking
  • Best practices
  • A/B testing
  • Surveys
  • Usability testing

Software Acquisition & Deployment

  • Heuristic
  • Usability testing
  • Interviews
  • Use cases

In Store Digital

  • Usability testing
  • A/B testing
  • Best practices
  • Design sprint
Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

Our approach is tailored to fit the unique needs of each project, utilizing various collaboration models.

  • In an embedded model, our team is immerse with your team and work closely and collaboratively. In this model, we are essentially members of the staff, ensuring ongoing and consistent contributions and leadership for the design project while staying tightly alined with stakeholders on a daily basis.
  • In the fractional consulting model we provide expertise and guidance on a short term or intermittent basis, conducting meetings, design reviews, and presentations to offer strategic insights where and when they are needed.
  • The agency model provides a white-glove approach for companies that don’t have the internal talent to design and develop digital products. Our team delivers a comprehensive suite of design services from concept to completion, managing the projects independently but in constant communication with our clients to ensure the final product aligns perfectly with their vision.

Each model is chosen based on the project’s scope, client’s preferences, and the desired level of involvement, ensuring flexibility and effectiveness in meeting client needs.

We work with highly-regulated industries such as healthcare and government. Our approach emphasizes compliance, scalability, and integration with existing systems, ensuring solutions align with regulatory standards and public needs. With extensive experience in structured environments, we bring both agility and rigor to each project, creating impactful, sustainable outcomes for government clients.

At Rits & Co, we drive zero-to-beta digital product development by combining generative and evaluative research with robust data analytics. Our approach begins with generative research to uncover user needs, define product goals, and inspire innovative solutions. We employ a range of methods, from user interviews to ethnographic studies, to build a foundation grounded in real-world insights.

As development progresses, we integrate evaluative research, using usability testing, A/B testing, and iterative feedback to refine the product in alignment with user expectations. Our data analytics team supports each stage, tracking key performance indicators and providing insights that guide design improvements and strategic decisions. This comprehensive process ensures that our clients’ products are both user-centered and data-driven, ready for beta with confidence in their market impact.

We work remotely from  Northern California, which allows us to collaborate with teams across the globe. Equipped with high-speed internet, a suite of digital tools, and access to various communication platforms, we seamlessly connect with colleagues, clients, or partners, regardless of their location. Our routine use of video conferencing, project management software, and cloud-based services ensures our team is always in sync with global project timelines and workflows.

While the core of Rits & Co’s work ethic lies in leveraging the autonomy and efficiency of remote work to bridge time zones and physical distances, we’re available to engage in on-site collaboration when necessary. Rits & Company places high value on fostering strong, dynamic relationships with stakeholders worldwide and effectively blending focused productivity with the rich, diverse perspectives of a global team, driving success for projects that span continents.

Even though our calendar is often filled months in advance due to ongoing commitments and projects, we’re always interested in exploring new opportunities and working with new clients.

That said, we value delivering quality work and maintaining strong relationships with all our clients, which means we carefully manage our team to ensure each project receives the attention it deserves. If you’re considering working with us, get in touch so we can discuss your needs and how we might fit your project into our upcoming calendar.

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