New Product Launch

zero-to-beta

Role: Sr Product Manager
Team: 3 UI designers, 1 brand strategist, 1 content strategist, 1 researcher, 2 product owners
Problem to solve

Contact lens dropout is a significant problem for the category as a whole, and for my client in particular. My team was tasked to solve the multiple pain points along the consumer journey from awareness to contact lens fitting, to successfully remaining in their lenses past the 6 week mark when the majority drop out.

I led the team through:

  • Foundational research & problem understanding
  • Desirability, Feasibility & Viability studies
  • Ideation & solutioning
  • Execution of solutions
  • Beta launch readiness
Research & validation
Journey Map

We mapped customer activities and pain points from awareness through the first three months, including archetypes for consumers, doctors and staff.

Addressable pain points

We identified pain points that would give us the biggest boost if solved, which kept us on task while we solutioned.

Desirability, feasibility & viability

We conducted  desirability, feasibility & viability studies to guide our ideation, problem-solving & design iterations.

Wireframes

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Landing page

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Community page

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Find an eye care specialist

UI Designs

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Community page

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Booking page

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Community page

Transforming customer success with smarter, faster & better product experiences.

Questions Answered Here

Our approach is tailored to fit the unique needs of each project, utilizing various collaboration models.

  • In an embedded model, our team is immerse with your team and work closely and collaboratively. In this model, we are essentially members of the staff, ensuring ongoing and consistent contributions and leadership for the design project while staying tightly alined with stakeholders on a daily basis.
  • In the fractional consulting model we provide expertise and guidance on a short term or intermittent basis, conducting meetings, design reviews, and presentations to offer strategic insights where and when they are needed.
  • The agency model provides a white-glove approach for companies that don’t have the internal talent to design and develop digital products. Our team delivers a comprehensive suite of design services from concept to completion, managing the projects independently but in constant communication with our clients to ensure the final product aligns perfectly with their vision.

Each model is chosen based on the project’s scope, client’s preferences, and the desired level of involvement, ensuring flexibility and effectiveness in meeting client needs.

We work with highly-regulated industries such as healthcare and government. Our approach emphasizes compliance, scalability, and integration with existing systems, ensuring solutions align with regulatory standards and public needs. With extensive experience in structured environments, we bring both agility and rigor to each project, creating impactful, sustainable outcomes for government clients.

At Rits & Co, we drive zero-to-beta digital product development by combining generative and evaluative research with robust data analytics. Our approach begins with generative research to uncover user needs, define product goals, and inspire innovative solutions. We employ a range of methods, from user interviews to ethnographic studies, to build a foundation grounded in real-world insights.

As development progresses, we integrate evaluative research, using usability testing, A/B testing, and iterative feedback to refine the product in alignment with user expectations. Our data analytics team supports each stage, tracking key performance indicators and providing insights that guide design improvements and strategic decisions. This comprehensive process ensures that our clients’ products are both user-centered and data-driven, ready for beta with confidence in their market impact.

We work remotely from  Northern California, which allows us to collaborate with teams across the globe. Equipped with high-speed internet, a suite of digital tools, and access to various communication platforms, we seamlessly connect with colleagues, clients, or partners, regardless of their location. Our routine use of video conferencing, project management software, and cloud-based services ensures our team is always in sync with global project timelines and workflows.

While the core of Rits & Co’s work ethic lies in leveraging the autonomy and efficiency of remote work to bridge time zones and physical distances, we’re available to engage in on-site collaboration when necessary. Rits & Company places high value on fostering strong, dynamic relationships with stakeholders worldwide and effectively blending focused productivity with the rich, diverse perspectives of a global team, driving success for projects that span continents.

Even though our calendar is often filled months in advance due to ongoing commitments and projects, we’re always interested in exploring new opportunities and working with new clients.

That said, we value delivering quality work and maintaining strong relationships with all our clients, which means we carefully manage our team to ensure each project receives the attention it deserves. If you’re considering working with us, get in touch so we can discuss your needs and how we might fit your project into our upcoming calendar.

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