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Where numbers meet narratives in product research.

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My product research process includes [fusion_highlight background=”yes” background_style=”full” class=”” id=”” color=”#9366ff” text_color=”#ffffff” rounded=”yes” gradient_font=”no” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″]generative and evaluative methodology[/fusion_highlight] to ensure we’re building the right product, for the right customer, in the right way.

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Generative research

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The starting point in the digital product development cycle, evaluative research focuses on uncovering user needs, behaviors, and motivations that are not yet fully understood.

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Find the White Space

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Uncover User Needs

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Study product failures to discern user dissatisfaction. Formulate a strategy to address unmet needs effectively.

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Reveal Consumer Behavior & Motivations

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What motivates and drives your customers? Are you providing what they want?

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Evaluative research

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Evaluative research aims to gather feedback on the usability, effectiveness, and overall user experience of a product, identifying areas for improvement and refinement.

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Test hypothesis

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Conduct preliminary testing to validate the viability of your hypothesis prior to committing extensive resources to development.

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Validate designs

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Measure effectiveness

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Product research in action

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Contact Lens Paid Loyalty Program

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• Generative & evaluative research
• Journey map
• Experience blueprint
• Hypothesis & problem statements
• Heuristic analysis

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Apple Watch Clinical Study

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• Interviews
• Ethnographic studies
• A/B testing
• Surveys
• Usability testing

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Checkout optimization

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• Benchmarking
• Best practices
• A/B testing
• Surveys
• Usability testing

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Software Acquisition & Deployment

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• Heuristic
• Usability testing
• Interviews
• Use cases

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