{"id":2371,"date":"2013-02-12T13:52:33","date_gmt":"2013-02-12T21:52:33","guid":{"rendered":"http:\/\/susanrits.wordpress.com\/?p=77"},"modified":"2013-02-12T13:52:33","modified_gmt":"2013-02-12T21:52:33","slug":"10-surefire-ways-to-screw-up-your-iphone-app","status":"publish","type":"post","link":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/","title":{"rendered":"10 Surefire Ways to Screw Up Your iPhone App"},"content":{"rendered":"<div class=\"meta\">\n<div class=\"submitted\"><i>by <\/i> <span class=\"article-author\"><a href=\"https:\/\/uxmag.com\/readers\/jeremy-olson\" rel=\"author\">Jeremy Olson<\/a><\/span><\/div>\n<\/div>\n<p>So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it (even if they do, they won\u2019t share it with others). The following are ten common iPhone app design and usability mistakes that can shatter hopes of success on the App Store.\u00a0 <a href=\"https:\/\/uxmag.com\/articles\/10-surefire-ways-to-screw-up-your-iphone-app\">more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Jeremy Olson So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it (even if they do, they won\u2019t share it [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":1031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,8],"tags":[53,72],"class_list":["post-2371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-app-reviews","tag-smart-design","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Surefire Ways to Screw Up Your iPhone App - Rits and Company<\/title>\n<meta name=\"description\" content=\"So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Surefire Ways to Screw Up Your iPhone App - Rits and Company\" \/>\n<meta property=\"og:description\" content=\"So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Rits and Company\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-12T21:52:33+00:00\" \/>\n<meta name=\"author\" content=\"Susan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/\"},\"author\":{\"name\":\"Susan\",\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/#\\\/schema\\\/person\\\/bdbf15477ede787ad0cec61a90543b2e\"},\"headline\":\"10 Surefire Ways to Screw Up Your iPhone App\",\"datePublished\":\"2013-02-12T21:52:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/\"},\"wordCount\":90,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"smart design\",\"UX\"],\"articleSection\":{\"1\":\"UX Tips &amp; Tricks\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/\",\"url\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/\",\"name\":\"10 Surefire Ways to Screw Up Your iPhone App - Rits and Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2013-02-12T21:52:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/#\\\/schema\\\/person\\\/bdbf15477ede787ad0cec61a90543b2e\"},\"description\":\"So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/2013\\\/02\\\/12\\\/10-surefire-ways-to-screw-up-your-iphone-app\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ritsandcompany.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Surefire Ways to Screw Up Your iPhone App\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/#website\",\"url\":\"https:\\\/\\\/ritsandcompany.com\\\/\",\"name\":\"Rits and Company\",\"description\":\"Experience Design &amp; Research Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ritsandcompany.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ritsandcompany.com\\\/#\\\/schema\\\/person\\\/bdbf15477ede787ad0cec61a90543b2e\",\"name\":\"Susan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf1f55c9d16e6c09ff47411dc13e55c7d8dc879715d3481087a1f1e2d4d8603c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf1f55c9d16e6c09ff47411dc13e55c7d8dc879715d3481087a1f1e2d4d8603c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf1f55c9d16e6c09ff47411dc13e55c7d8dc879715d3481087a1f1e2d4d8603c?s=96&d=mm&r=g\",\"caption\":\"Susan\"},\"url\":\"https:\\\/\\\/ritsandcompany.com\\\/index.php\\\/author\\\/susanrits\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Surefire Ways to Screw Up Your iPhone App - Rits and Company","description":"So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/","og_locale":"en_US","og_type":"article","og_title":"10 Surefire Ways to Screw Up Your iPhone App - Rits and Company","og_description":"So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it","og_url":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/","og_site_name":"Rits and Company","article_published_time":"2013-02-12T21:52:33+00:00","author":"Susan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Susan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#article","isPartOf":{"@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/"},"author":{"name":"Susan","@id":"https:\/\/ritsandcompany.com\/#\/schema\/person\/bdbf15477ede787ad0cec61a90543b2e"},"headline":"10 Surefire Ways to Screw Up Your iPhone App","datePublished":"2013-02-12T21:52:33+00:00","mainEntityOfPage":{"@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/"},"wordCount":90,"commentCount":0,"image":{"@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#primaryimage"},"thumbnailUrl":"","keywords":["smart design","UX"],"articleSection":{"1":"UX Tips &amp; Tricks"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/","url":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/","name":"10 Surefire Ways to Screw Up Your iPhone App - Rits and Company","isPartOf":{"@id":"https:\/\/ritsandcompany.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#primaryimage"},"image":{"@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#primaryimage"},"thumbnailUrl":"","datePublished":"2013-02-12T21:52:33+00:00","author":{"@id":"https:\/\/ritsandcompany.com\/#\/schema\/person\/bdbf15477ede787ad0cec61a90543b2e"},"description":"So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won\u2019t feature it and app shoppers probably won\u2019t download it","breadcrumb":{"@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ritsandcompany.com\/index.php\/2013\/02\/12\/10-surefire-ways-to-screw-up-your-iphone-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ritsandcompany.com\/"},{"@type":"ListItem","position":2,"name":"10 Surefire Ways to Screw Up Your iPhone App"}]},{"@type":"WebSite","@id":"https:\/\/ritsandcompany.com\/#website","url":"https:\/\/ritsandcompany.com\/","name":"Rits and Company","description":"Experience Design &amp; Research Consulting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ritsandcompany.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ritsandcompany.com\/#\/schema\/person\/bdbf15477ede787ad0cec61a90543b2e","name":"Susan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cf1f55c9d16e6c09ff47411dc13e55c7d8dc879715d3481087a1f1e2d4d8603c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf1f55c9d16e6c09ff47411dc13e55c7d8dc879715d3481087a1f1e2d4d8603c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf1f55c9d16e6c09ff47411dc13e55c7d8dc879715d3481087a1f1e2d4d8603c?s=96&d=mm&r=g","caption":"Susan"},"url":"https:\/\/ritsandcompany.com\/index.php\/author\/susanrits\/"}]}},"jetpack_shortlink":"https:\/\/wp.me\/p8wO1W-Cf","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/posts\/2371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/comments?post=2371"}],"version-history":[{"count":0,"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/posts\/2371\/revisions"}],"wp:attachment":[{"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/media?parent=2371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/categories?post=2371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ritsandcompany.com\/index.php\/wp-json\/wp\/v2\/tags?post=2371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}