{"id":16583,"date":"2024-08-21T15:51:44","date_gmt":"2024-08-21T22:51:44","guid":{"rendered":"https:\/\/ritsandcompany.com\/?page_id=16583"},"modified":"2024-11-04T20:28:05","modified_gmt":"2024-11-05T04:28:05","slug":"computational-product-leadership","status":"publish","type":"page","link":"https:\/\/ritsandcompany.com\/index.php\/computational-product-leadership\/","title":{"rendered":"Computational Product Leadership"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; hundred_percent_height=&#8221;no&#8221; hundred_percent_height_scroll=&#8221;no&#8221; align_content=&#8221;stretch&#8221; flex_align_items=&#8221;flex-start&#8221; flex_justify_content=&#8221;center&#8221; hundred_percent_height_center_content=&#8221;yes&#8221; equal_height_columns=&#8221;no&#8221; container_tag=&#8221;div&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; status=&#8221;published&#8221; border_style=&#8221;solid&#8221; 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fusion_font_family_title_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_title_font=&#8221;700&#8243; font_size=&#8221;2em&#8221; line_height=&#8221;1.5em&#8221; letter_spacing=&#8221;-0.02em&#8221; text_transform=&#8221;var(&#8211;awb-typography1-text-transform)&#8221; text_color=&#8221;#040d16&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;10px&#8221; margin_right_small=&#8221;0px&#8221; margin_bottom_small=&#8221;10px&#8221; margin_left_small=&#8221;0px&#8221; margin_top=&#8221;10px&#8221; margin_right=&#8221;0px&#8221; margin_bottom=&#8221;20px&#8221; margin_left=&#8221;0px&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221;]<\/p>\n<p>To fully solve product problems requires both systems thinking (ST) and computational thinking (CT).<\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;1&#8243; column_min_width=&#8221;100px&#8221; column_spacing=&#8221;2em&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;1&#8243; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; user_select=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;40px&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;400&#8243; font_size=&#8221;18px&#8221; line_height=&#8221;1.7em&#8221; letter_spacing=&#8221;0.015em&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;rgba(4,13,22,0.8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221; logics=&#8221;&#8221;]<\/p>\n<p>Computational Product Management is an emerging approach that integrates computational techniques and tools into the product management process to enhance decision-making, optimize product development, and improve overall product performance. This approach leverages data analysis, algorithms, machine learning, and automation to drive product strategy, design, and execution more effectively.<\/p>\n<p>Here\u2019s a breakdown of its key elements:<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; hundred_percent_height=&#8221;no&#8221; min_height_medium=&#8221;&#8221; min_height_small=&#8221;&#8221; min_height=&#8221;&#8221; hundred_percent_height_scroll=&#8221;no&#8221; align_content=&#8221;stretch&#8221; flex_align_items=&#8221;flex-start&#8221; flex_justify_content=&#8221;flex-start&#8221; flex_wrap_medium=&#8221;&#8221; flex_wrap_small=&#8221;&#8221; flex_wrap=&#8221;wrap&#8221; flex_column_spacing=&#8221;&#8221; hundred_percent_height_center_content=&#8221;yes&#8221; equal_height_columns=&#8221;no&#8221; container_tag=&#8221;div&#8221; menu_anchor=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; status=&#8221;published&#8221; publish_date=&#8221;&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; padding_top_medium=&#8221;&#8221; padding_right_medium=&#8221;&#8221; padding_bottom_medium=&#8221;&#8221; padding_left_medium=&#8221;&#8221; padding_top_small=&#8221;&#8221; padding_right_small=&#8221;&#8221; padding_bottom_small=&#8221;&#8221; padding_left_small=&#8221;&#8221; padding_top=&#8221;40px&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;40px&#8221; padding_left=&#8221;&#8221; link_hover_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; link_color=&#8221;&#8221; border_sizes_top=&#8221;&#8221; border_sizes_right=&#8221;&#8221; border_sizes_bottom=&#8221;&#8221; border_sizes_left=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; box_shadow=&#8221;no&#8221; box_shadow_vertical=&#8221;&#8221; box_shadow_horizontal=&#8221;&#8221; box_shadow_blur=&#8221;0&#8243; box_shadow_spread=&#8221;0&#8243; box_shadow_color=&#8221;&#8221; box_shadow_style=&#8221;&#8221; z_index=&#8221;&#8221; overflow=&#8221;&#8221; background_color_medium=&#8221;&#8221; background_color_small=&#8221;&#8221; background_color=&#8221;#f5f7f9&#8243; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; background_image_medium=&#8221;&#8221; background_image_small=&#8221;&#8221; background_image=&#8221;&#8221; skip_lazy_load=&#8221;&#8221; background_position_medium=&#8221;&#8221; background_position_small=&#8221;&#8221; background_position=&#8221;center center&#8221; background_repeat_medium=&#8221;&#8221; background_repeat_small=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; background_size_medium=&#8221;&#8221; background_size_small=&#8221;&#8221; background_size=&#8221;&#8221; background_custom_size=&#8221;&#8221; background_custom_size_medium=&#8221;&#8221; background_custom_size_small=&#8221;&#8221; fade=&#8221;no&#8221; background_parallax=&#8221;none&#8221; enable_mobile=&#8221;no&#8221; parallax_speed=&#8221;0.3&#8243; background_blend_mode_medium=&#8221;&#8221; background_blend_mode_small=&#8221;&#8221; background_blend_mode=&#8221;none&#8221; background_slider_images=&#8221;&#8221; background_slider_position=&#8221;&#8221; background_slider_skip_lazy_loading=&#8221;no&#8221; background_slider_loop=&#8221;yes&#8221; background_slider_pause_on_hover=&#8221;no&#8221; background_slider_slideshow_speed=&#8221;5000&#8243; background_slider_animation=&#8221;fade&#8221; background_slider_direction=&#8221;up&#8221; background_slider_animation_speed=&#8221;800&#8243; background_slider_blend_mode=&#8221;&#8221; video_mp4=&#8221;&#8221; video_webm=&#8221;&#8221; video_ogv=&#8221;&#8221; video_url=&#8221;&#8221; video_aspect_ratio=&#8221;16:9&#8243; video_loop=&#8221;yes&#8221; video_mute=&#8221;yes&#8221; video_preview_image=&#8221;&#8221; pattern_bg=&#8221;none&#8221; pattern_custom_bg=&#8221;&#8221; pattern_bg_color=&#8221;&#8221; pattern_bg_style=&#8221;default&#8221; pattern_bg_opacity=&#8221;100&#8243; pattern_bg_size=&#8221;&#8221; pattern_bg_blend_mode=&#8221;normal&#8221; mask_bg=&#8221;mask-4&#8243; mask_custom_bg=&#8221;&#8221; mask_bg_color=&#8221;&#8221; mask_bg_accent_color=&#8221;&#8221; mask_bg_style=&#8221;default&#8221; mask_bg_opacity=&#8221;100&#8243; mask_bg_transform=&#8221;left&#8221; mask_bg_blend_mode=&#8221;normal&#8221; render_logics=&#8221;&#8221; logics=&#8221;&#8221; absolute=&#8221;off&#8221; absolute_devices=&#8221;small,medium,large&#8221; sticky=&#8221;off&#8221; sticky_devices=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_background_color=&#8221;&#8221; sticky_height=&#8221;&#8221; sticky_offset=&#8221;&#8221; sticky_transition_offset=&#8221;0&#8243; scroll_offset=&#8221;0&#8243; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; filter_hue=&#8221;0&#8243; filter_saturation=&#8221;100&#8243; filter_brightness=&#8221;100&#8243; filter_contrast=&#8221;100&#8243; filter_invert=&#8221;0&#8243; filter_sepia=&#8221;0&#8243; filter_opacity=&#8221;100&#8243; filter_blur=&#8221;0&#8243; filter_hue_hover=&#8221;0&#8243; filter_saturation_hover=&#8221;100&#8243; filter_brightness_hover=&#8221;100&#8243; filter_contrast_hover=&#8221;100&#8243; filter_invert_hover=&#8221;0&#8243; filter_sepia_hover=&#8221;0&#8243; filter_opacity_hover=&#8221;100&#8243; filter_blur_hover=&#8221;0&#8243;][fusion_builder_row][fusion_builder_column type=&#8221;1_2&#8243; layout=&#8221;1_2&#8243; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; background_position=&#8221;left top&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend_mode=&#8221;none&#8221; border_position=&#8221;all&#8221; border_sizes_top=&#8221;0px&#8221; border_sizes_bottom=&#8221;0px&#8221; border_sizes_left=&#8221;0px&#8221; border_sizes_right=&#8221;0px&#8221; border_style=&#8221;solid&#8221; box_shadow=&#8221;no&#8221; box_shadow_blur=&#8221;0&#8243; box_shadow_spread=&#8221;0&#8243; margin_top=&#8221;0px&#8221; margin_bottom=&#8221;60px&#8221; margin_bottom_small=&#8221;0px&#8221; spacing=&#8221;4%&#8221; spacing_left_medium=&#8221;7%&#8221; spacing_right_medium=&#8221;5%&#8221; padding_top=&#8221;0px&#8221; padding_right=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; padding_left=&#8221;0px&#8221; padding_top_small=&#8221;48px&#8221; padding_right_small=&#8221;48px&#8221; padding_bottom_small=&#8221;48px&#8221; padding_left_small=&#8221;48px&#8221; animation_type=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_speed=&#8221;1.6&#8243; animation_offset=&#8221;top-into-view&#8221; target=&#8221;_self&#8221; hover_type=&#8221;none&#8221; center_content=&#8221;no&#8221; filter_hue=&#8221;0&#8243; filter_saturation=&#8221;100&#8243; filter_brightness=&#8221;100&#8243; filter_contrast=&#8221;100&#8243; filter_invert=&#8221;0&#8243; filter_sepia=&#8221;0&#8243; filter_opacity=&#8221;100&#8243; filter_blur=&#8221;0&#8243; filter_hue_hover=&#8221;0&#8243; filter_saturation_hover=&#8221;100&#8243; filter_brightness_hover=&#8221;100&#8243; filter_contrast_hover=&#8221;100&#8243; filter_invert_hover=&#8221;0&#8243; filter_sepia_hover=&#8221;0&#8243; filter_opacity_hover=&#8221;100&#8243; filter_blur_hover=&#8221;0&#8243; align_self=&#8221;auto&#8221; order_small=&#8221;5&#8243; align_content=&#8221;center&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; content_layout=&#8221;column&#8221; last=&#8221;false&#8221; background_type=&#8221;single&#8221; filter_type=&#8221;regular&#8221; first=&#8221;true&#8221; spacing_left=&#8221;6%&#8221; spacing_right=&#8221;6%&#8221; min_height=&#8221;&#8221; link=&#8221;&#8221;][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;2&#8243; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_title_font=&#8221;700&#8243; font_size=&#8221;48px&#8221; line_height=&#8221;1.12em&#8221; letter_spacing=&#8221;-0.02em&#8221; text_transform=&#8221;var(&#8211;awb-typography1-text-transform)&#8221; text_color=&#8221;#040d16&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;10px&#8221; margin_right_small=&#8221;0px&#8221; margin_bottom_small=&#8221;10px&#8221; margin_left_small=&#8221;0px&#8221; margin_top=&#8221;10px&#8221; margin_right=&#8221;0px&#8221; margin_bottom=&#8221;20px&#8221; margin_left=&#8221;0px&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221;]<\/p>\n<p>Predictive Analysis<\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;1&#8243; column_min_width=&#8221;100px&#8221; column_spacing=&#8221;2em&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;1&#8243; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; user_select=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;40px&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;400&#8243; font_size=&#8221;18px&#8221; line_height=&#8221;1.7em&#8221; letter_spacing=&#8221;0.015em&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;rgba(4,13,22,0.8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221; logics=&#8221;&#8221;]<\/p>\n<p>Leveraging <span style=\"color: #ff9900;\">machine learning models,<\/span> to forecast product outcomes, user engagement, and market trends. 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hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;10px&#8221; margin_right_small=&#8221;0px&#8221; margin_bottom_small=&#8221;10px&#8221; margin_left_small=&#8221;0px&#8221; margin_top=&#8221;10px&#8221; margin_right=&#8221;0px&#8221; margin_bottom=&#8221;20px&#8221; margin_left=&#8221;0px&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221;]<\/p>\n<p>Algorithmic Design<\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;1&#8243; column_min_width=&#8221;100px&#8221; column_spacing=&#8221;2em&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;1&#8243; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; user_select=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;40px&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;400&#8243; font_size=&#8221;18px&#8221; line_height=&#8221;1.7em&#8221; letter_spacing=&#8221;0.015em&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;rgba(4,13,22,0.8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221; logics=&#8221;&#8221;]Using algorithms to generate design solutions, allows complex and optimized outcomes that would be difficult to achieve manually. This can includes <span style=\"color: #ff9900;\">parametric design,<\/span> where designs are defined by parameters that can be adjusted to explore various outcomes, such as preferences that build a personalized and dynamic homepage for every user.[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; hundred_percent_height=&#8221;no&#8221; min_height_medium=&#8221;&#8221; min_height_small=&#8221;&#8221; min_height=&#8221;&#8221; hundred_percent_height_scroll=&#8221;no&#8221; align_content=&#8221;stretch&#8221; flex_align_items=&#8221;flex-start&#8221; flex_justify_content=&#8221;flex-start&#8221; flex_wrap_medium=&#8221;&#8221; flex_wrap_small=&#8221;&#8221; flex_wrap=&#8221;wrap&#8221; flex_column_spacing=&#8221;&#8221; hundred_percent_height_center_content=&#8221;yes&#8221; equal_height_columns=&#8221;no&#8221; container_tag=&#8221;div&#8221; menu_anchor=&#8221;&#8221; 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filter_sepia_hover=&#8221;0&#8243; filter_opacity_hover=&#8221;100&#8243; filter_blur_hover=&#8221;0&#8243; align_self=&#8221;auto&#8221; order_small=&#8221;5&#8243; align_content=&#8221;center&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; content_layout=&#8221;column&#8221; last=&#8221;false&#8221; background_type=&#8221;single&#8221; filter_type=&#8221;regular&#8221; first=&#8221;true&#8221; spacing_left=&#8221;6%&#8221; spacing_right=&#8221;6%&#8221; min_height=&#8221;&#8221; link=&#8221;&#8221;][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;2&#8243; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_title_font=&#8221;700&#8243; font_size=&#8221;48px&#8221; line_height=&#8221;1.12em&#8221; letter_spacing=&#8221;-0.02em&#8221; text_transform=&#8221;var(&#8211;awb-typography1-text-transform)&#8221; text_color=&#8221;#040d16&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;10px&#8221; margin_right_small=&#8221;0px&#8221; margin_bottom_small=&#8221;10px&#8221; margin_left_small=&#8221;0px&#8221; margin_top=&#8221;10px&#8221; margin_right=&#8221;0px&#8221; margin_bottom=&#8221;20px&#8221; margin_left=&#8221;0px&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221;]<\/p>\n<p>Generative Design<\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;1&#8243; column_min_width=&#8221;100px&#8221; column_spacing=&#8221;2em&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;1&#8243; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; user_select=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;40px&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; 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margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221;]<\/p>\n<p>Simulation and Analysis<\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;1&#8243; column_min_width=&#8221;100px&#8221; column_spacing=&#8221;2em&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;1&#8243; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; user_select=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;40px&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;400&#8243; font_size=&#8221;18px&#8221; line_height=&#8221;1.7em&#8221; letter_spacing=&#8221;0.015em&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;rgba(4,13,22,0.8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221; logics=&#8221;&#8221;]Incorporating computational tools to <span style=\"color: #ff9900;\">simulate and analyze designs<\/span> under various conditions, such as during user task completion. 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margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;10px&#8221; margin_right_small=&#8221;0px&#8221; margin_bottom_small=&#8221;10px&#8221; margin_left_small=&#8221;0px&#8221; margin_top=&#8221;10px&#8221; margin_right=&#8221;0px&#8221; margin_bottom=&#8221;20px&#8221; margin_left=&#8221;0px&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; 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text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;rgba(4,13,22,0.8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221; logics=&#8221;&#8221;]Leveraging data from various sources (e.g., user behavior metrics, ethnographic research, JTBD) to <span style=\"color: #ff9900;\">inform and drive design decisions.<\/span> This approach helps create more responsive and adaptive designs based on real-world inputs.[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_2&#8243; layout=&#8221;1_2&#8243; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; 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text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;rgba(4,13,22,0.8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;top-into-view&#8221; logics=&#8221;&#8221;]Using computational tools to <span style=\"color: #ff9900;\">automate repetitive or complex design tasks,<\/span> improving efficiency and accuracy. 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column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; user_select=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;left&#8221; content_alignment=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;400&#8243; font_size=&#8221;18px&#8221; line_height=&#8221;1.7em&#8221; letter_spacing=&#8221;0.015em&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;#3c4451&#8243; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; 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Incorporating computational tools to simulate and analyze designs for feasibility, desirability and viability, I led the team to make data-driven design decisions and optimize software performance.<\/div>\n<p>[\/fusion_text][\/fusion_builder_column_inner][fusion_builder_column_inner type=&#8221;1_5&#8243; layout=&#8221;1_5&#8243; align_self=&#8221;center&#8221; content_layout=&#8221;column&#8221; align_content=&#8221;center&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; spacing=&#8221;&#8221; center_content=&#8221;no&#8221; column_tag=&#8221;div&#8221; link=&#8221;&#8221; target=&#8221;_self&#8221; link_description=&#8221;&#8221; min_height=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; type_medium=&#8221;&#8221; type_small=&#8221;1_1&#8243; flex_grow_medium=&#8221;&#8221; flex_grow_small=&#8221;&#8221; flex_grow=&#8221;&#8221; 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margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;12px&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;12px&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Sephora | Data-driven Design<\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; user_select=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;left&#8221; content_alignment=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;400&#8243; font_size=&#8221;18px&#8221; line_height=&#8221;1.7em&#8221; letter_spacing=&#8221;0.015em&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;#3c4451&#8243; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-div\">\n<p>Though beauty chain Sephora is widely viewed as a disruptor when it comes to digital retailing, one place where they lagged behind other eCommerce sites was in the poorly designed, badly architected and overall confusing checkout flow. Leveraging data from various sources (e.g., user behavior metrics, environmental factors, best practices for ecommerce checkout) to inform and drive design decisions, I created more responsive and adaptive designs based on real-world inputs.<\/p>\n<\/div>\n<p>[\/fusion_text][\/fusion_builder_column_inner][fusion_builder_column_inner type=&#8221;1_5&#8243; layout=&#8221;1_5&#8243; align_self=&#8221;center&#8221; content_layout=&#8221;column&#8221; align_content=&#8221;center&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; spacing=&#8221;&#8221; center_content=&#8221;no&#8221; column_tag=&#8221;div&#8221; link=&#8221;https:\/\/ritsandcompany.com\/index.php\/portfolio-items\/ecommerce-checkout\/&#8221; target=&#8221;_self&#8221; link_description=&#8221;&#8221; min_height=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; type_medium=&#8221;&#8221; 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