{"id":15940,"date":"2024-02-14T18:19:25","date_gmt":"2024-02-15T02:19:25","guid":{"rendered":"https:\/\/ritsandcompany.com\/?post_type=avada_portfolio&#038;p=15940"},"modified":"2025-01-23T17:58:20","modified_gmt":"2025-01-24T01:58:20","slug":"new-product-launch","status":"publish","type":"avada_portfolio","link":"https:\/\/ritsandcompany.com\/index.php\/portfolio-items\/new-product-launch\/","title":{"rendered":"Zero-to-beta"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; hundred_percent_height=&#8221;no&#8221; min_height_medium=&#8221;&#8221; min_height_small=&#8221;&#8221; min_height=&#8221;&#8221; hundred_percent_height_scroll=&#8221;no&#8221; align_content=&#8221;stretch&#8221; flex_align_items=&#8221;flex-start&#8221; flex_justify_content=&#8221;flex-start&#8221; flex_wrap_medium=&#8221;&#8221; flex_wrap_small=&#8221;&#8221; flex_wrap=&#8221;wrap&#8221; flex_column_spacing=&#8221;&#8221; hundred_percent_height_center_content=&#8221;yes&#8221; 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animation_offset=&#8221;&#8221;]<\/p>\n<p>Team: 3 UI designers, 1 brand strategist, 1 content strategist, 1 researcher, 2 product owners<\/p>\n<p>[\/fusion_title][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;div&#8221; animated_font_size=&#8221;&#8221; 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margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Problem to solve<\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; 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text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p><span style=\"font-size: 16px;\">Contact lens dropout is a significant problem for the category as a whole, and for my client in particular. 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title_back=&#8221;&#8221; text_front=&#8221;&#8221; icon=&#8221;&#8221; icon_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; circle=&#8221;&#8221; circle_color=&#8221;&#8221; circle_border_color=&#8221;&#8221; icon_flip=&#8221;&#8221; icon_rotate=&#8221;&#8221; icon_spin=&#8221;&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; background_color_front=&#8221;&#8221; background_image_front=&#8221;&#8221; background_image_id_front=&#8221;&#8221; title_front_color=&#8221;&#8221; text_front_color=&#8221;&#8221; background_color_back=&#8221;#ffff&#8221; background_image_back=&#8221;&#8221; background_image_id_back=&#8221;&#8221; title_back_color=&#8221;&#8221; text_back_color=&#8221;#000000&#8243; border_size=&#8221;&#8221; border_color=&#8221;&#8221; border_radius=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.1&#8243; 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background_image_back=&#8221;&#8221; background_image_id_back=&#8221;&#8221; title_back_color=&#8221;&#8221; text_back_color=&#8221;var(&#8211;awb-color8)&#8221; border_size=&#8221;&#8221; border_color=&#8221;&#8221; border_radius=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.1&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>We identified pain points that would give us the biggest boost if solved, which kept us on task while we solutioned.<\/p>\n<p>[\/fusion_flip_box][fusion_flip_box flip_direction=&#8221;&#8221; title_front=&#8221;Desirability, feasibility &amp; viability&#8221; title_back=&#8221;&#8221; text_front=&#8221;&#8221; icon=&#8221;&#8221; icon_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; circle=&#8221;&#8221; circle_color=&#8221;&#8221; circle_border_color=&#8221;&#8221; icon_flip=&#8221;&#8221; 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margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;-apple-system, BlinkMacSystemFont, &#8216;Segoe UI&#8217;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &#8216;Helvetica Neue&#8217; ,sans-serif&#8221; fusion_font_variant_text_font=&#8221;400&#8243; font_size=&#8221;&#8221; line_height=&#8221;&#8221; letter_spacing=&#8221;&#8221; text_transform=&#8221;&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p>I led a comprehensive research effort for the LNSS Club paid loyalty program, focusing on understanding the needs and behaviors of new contact lens wearers. This initiative involved identifying key pain points in their journey, such as difficulty with insertion and removal, access to follow-up care, and lack of confidence during the trial period. By leveraging insights from user interviews, surveys, and usability testing, we designed a loyalty program that provided personalized support, educational resources, and proactive communication. 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