{"id":15769,"date":"2024-02-14T14:07:40","date_gmt":"2024-02-14T22:07:40","guid":{"rendered":"https:\/\/ritsandcompany.com\/?post_type=avada_portfolio&#038;p=15769"},"modified":"2024-07-31T09:59:08","modified_gmt":"2024-07-31T16:59:08","slug":"innovation-research","status":"publish","type":"avada_portfolio","link":"https:\/\/ritsandcompany.com\/index.php\/portfolio-items\/innovation-research\/","title":{"rendered":"Innovation Research"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%280%2C0%2C0%2C0.3%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-highlight fusion-animate-once fusion-highlight-circle fusion-title-size-div\" style=\"--awb-text-color:#00f4f0;--awb-highlight-color:var(--awb-color5);--awb-highlight-width:4;--awb-margin-top:20px;--awb-margin-bottom:1em;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:.5em;--awb-margin-left-small:0px;--awb-margin-bottom-medium:1em;--awb-font-size:5em;\" data-highlight=\"circle\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:800;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:90;line-height:var(--awb-typography1-line-height);\"><span class=\"fusion-highlighted-text-prefix\">Innovation<\/span> <span class=\"fusion-highlighted-text-wrapper\"><span class=\"fusion-highlighted-text\">Research<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><path d=\"M344.6,40.1c0,0-293-3.4-330.7,40.3c-5.2,6-3.5,15.3,3.3,19.4c65.8,39,315.8,42.3,451.2-3 c6.3-2.1,12-6.1,16-11.4C527.9,27,242,16.1,242,16.1\"><\/path><\/svg><\/span> <span class=\"fusion-highlighted-text-postfix\"><\/span><\/div><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:3 \/ 1;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\" style=\"border-radius:35px;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"738\" title=\"Frame 18\" src=\"https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=1024%2C738&#038;ssl=1\" class=\"img-responsive wp-image-15772 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=200%2C144&amp;ssl=1 200w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=300%2C216&amp;ssl=1 300w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=400%2C288&amp;ssl=1 400w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=600%2C433&amp;ssl=1 600w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=768%2C554&amp;ssl=1 768w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=800%2C577&amp;ssl=1 800w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=1024%2C738&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=1200%2C865&amp;ssl=1 1200w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?resize=1536%2C1107&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Frame-18.png?w=2200&amp;ssl=1 2200w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%280%2C0%2C0%2C0.3%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-animated\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\" data-animationType=\"slideInLeft\" data-animationDuration=\"2.0\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"150\" height=\"150\" title=\"4894755-200\" src=\"https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/4894755-200.png?resize=150%2C150&#038;ssl=1\" alt class=\"img-responsive wp-image-15787\" srcset=\"https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/4894755-200.png?resize=66%2C66&amp;ssl=1 66w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/4894755-200.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/4894755-200.png?w=200&amp;ssl=1 200w\" sizes=\"(max-width: 800px) 100vw, 150px\" \/><\/span><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:3em;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:54;line-height:var(--awb-typography1-line-height);\">Problem to solve<\/div><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:1em;--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>This client was in the process of licensing software to use with HCPs and patients, but had had dismal results in their first pilot study. They needed to get a go\/no-go to execute a licensing agreement and have a clear use case for piloting the application successfully.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\" data-animationType=\"slideInRight\" data-animationDuration=\"2.0\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:.75em;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:400;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:13.5;--minFontSize:13.5;line-height:var(--awb-typography1-line-height);\">Research strategy<\/div><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-timeline-vertical content-left content-boxes-timeline-layout content-boxes-icon-with-title fusion-delayed-animation\" style=\"--awb-backgroundcolor:rgba(246,246,246,0.72);--awb-border-radius-top-left:35px;--awb-border-radius-top-right:35px;--awb-border-radius-bottom-right:35px;--awb-border-radius-bottom-left:35px;--awb-body-color:#727279;--awb-title-color:#1d1d1f;--awb-hover-accent-color:#1d1d1f;--awb-circle-hover-accent-color:#1d1d1f;--awb-item-margin-bottom:40px;\" data-animation-delay=\"350\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(246,246,246,0.72);--awb-iconcolor:#ffffff;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:#1d1d1f;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-tasks fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:28px;--fontSize:28;line-height:1.5;\">Heuristic Evaluation<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>The heuristic evaluation told us where the application delighted users and where there was room for improvement. We evaluated the software for best practices, ease of use, and opportunities for improvements, if the client decided to license it.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:rgba(255,255,255,0);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(246,246,246,0.72);--awb-iconcolor:#ffffff;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:#1d1d1f;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-laptop fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:28px;--fontSize:28;line-height:1.5;\">Usability Testing<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>We conducted multiple task-based, talk-out-loud protocol usability studies with consumers to find out what areas of the application and onboarding could be improved. This granular analysis was then used by our design and engineering teams to optimize the user experience.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:rgba(255,255,255,0);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(246,246,246,0.72);--awb-iconcolor:#ffffff;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:#1d1d1f;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-thumbtack fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:28px;--fontSize:28;line-height:1.5;\">Benchmark Study<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Our detailed benchmark study illuminated where the competition was doing well, and where there were opportunities for us.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:rgba(255,255,255,0);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(246,246,246,0.72);--awb-iconcolor:#ffffff;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:#1d1d1f;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-microphone-alt fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:28px;--fontSize:28;line-height:1.5;\">Unmoderated Interviews<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>We conducted multiple rounds of desirability and usability tests with consumers and HCPs.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:rgba(255,255,255,0);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(246,246,246,0.72);--awb-iconcolor:#ffffff;--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:#1d1d1f;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-server fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:28px;--fontSize:28;line-height:1.5;\">Quantitative Evaluation: Survey<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>In order to understand the magnitude of the opportunities, we conducted a survey of\u00a01081 patients, with a\u00a0confidence Level of 95% and a\u00a0margin of error of 3%.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:rgba(255,255,255,0);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-modal modal fade modal-1 popup\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:var(--awb-color7);--awb-background:var(--awb-color1);\"><div class=\"modal-dialog modal-sm\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\">Under NDA<\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<p>I am committed to client confidentiality and adhere to NDAs and laws by not disclosing any client-specific information. Any specific details, data, or insights shared in our communications are generic and do not pertain to any specific client or project governed by an NDA. Thank you for respecting the privacy of my client engagements.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:var(--awb-color5);--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:12px;--button-border-radius-top-right:12px;--button-border-radius-bottom-right:12px;--button-border-radius-bottom-left:12px;--button_gradient_top_color:var(--awb-color2);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.popup\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Where are the results?<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-background-color:#93ecf9;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1100px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:3em;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:54;line-height:var(--awb-typography1-line-height);\">Pulling out the insights<\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:1em;--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><div class=\"a-description\">\n<p>After 3 weeks of collecting data, we pulled out the insights and created archetypes and redesign recommendations based on the usability studies, heuristic evaluation, and user desires and pain points.<\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top:2vw;--awb-padding-right:2vw;--awb-padding-bottom:2vw;--awb-padding-left:2vw;--awb-padding-top-small:1.5em;--awb-padding-right-small:1.5em;--awb-padding-bottom-small:1.5em;--awb-padding-left-small:1.5em;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#fff6e2;--awb-bg-size:cover;--awb-box-shadow:-1px 1px 1px 0px var(--awb-color4);;--awb-border-color:#000000;--awb-border-color-hover:#700045;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:25px 25px 25px 25px;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.05) scaleY(1.05);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-shrink-small:30%;--awb-margin-top-small:1em;--awb-spacing-right-small:10px;--awb-margin-bottom-small:1em;--awb-spacing-left-small:10px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.3\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#141617;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:1.5em;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:27;line-height:var(--awb-typography1-line-height);\">First<\/h5><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#141617;--awb-margin-top:8px;--awb-margin-right:8px;--awb-margin-bottom:8px;--awb-margin-left:8px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>We used the insights from the heuristics and usability tests to create personas of our 3 patient archetypes.<\/p>\n<\/div><div class=\"fusion-image-element fusion-no-small-visibility\" style=\"text-align:right;--awb-max-width:100px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none fusion-animated\" data-animationType=\"bounceInLeft\" data-animationDuration=\"0.3\" data-animationDelay=\"2.0\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"191\" height=\"93\" title=\"Vector 3\" src=\"https:\/\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Vector-3.svg\" alt class=\"img-responsive wp-image-15851\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top:2vw;--awb-padding-right:2vw;--awb-padding-bottom:2vw;--awb-padding-left:2vw;--awb-padding-top-small:1.5em;--awb-padding-right-small:1.5em;--awb-padding-bottom-small:1.5em;--awb-padding-left-small:1.5em;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#fff6e2;--awb-bg-size:cover;--awb-box-shadow:-1px 1px 1px 0px var(--awb-color4);;--awb-border-color:#000000;--awb-border-color-hover:#700045;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:25px 25px 25px 25px;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.05) scaleY(1.05);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-shrink-small:30%;--awb-margin-top-small:1em;--awb-spacing-right-small:10px;--awb-margin-bottom-small:1em;--awb-spacing-left-small:10px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.3\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#141617;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:1.5em;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:27;line-height:var(--awb-typography1-line-height);\">Then<\/h5><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#141617;--awb-margin-top:8px;--awb-margin-right:8px;--awb-margin-bottom:8px;--awb-margin-left:8px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>We used the archetypes to weigh in on each use case to understand desirability from the consumer&#8217;s POV.<\/p>\n<\/div><div class=\"fusion-image-element fusion-no-small-visibility\" style=\"text-align:right;--awb-max-width:100px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none fusion-animated\" data-animationType=\"bounceInLeft\" data-animationDuration=\"0.3\" data-animationDelay=\"3.0\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"191\" height=\"93\" title=\"Vector 3\" src=\"https:\/\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Vector-3.svg\" alt class=\"img-responsive wp-image-15851\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top:2vw;--awb-padding-right:2vw;--awb-padding-bottom:2vw;--awb-padding-left:2vw;--awb-padding-top-small:1.5em;--awb-padding-right-small:1.5em;--awb-padding-bottom-small:1.5em;--awb-padding-left-small:1.5em;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#fff6e2;--awb-bg-size:cover;--awb-box-shadow:-1px 1px 1px 0px var(--awb-color4);;--awb-border-color:#000000;--awb-border-color-hover:#700045;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:25px 25px 25px 25px;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.05) scaleY(1.05);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-shrink-small:30%;--awb-margin-top-small:1em;--awb-spacing-right-small:10px;--awb-margin-bottom-small:1em;--awb-spacing-left-small:10px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.3\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#141617;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:1.5em;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:27;line-height:var(--awb-typography1-line-height);\">Finally<\/h5><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#141617;--awb-margin-top:8px;--awb-margin-right:8px;--awb-margin-bottom:8px;--awb-margin-left:8px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>We narrowed options to the 3 best<\/p>\n<ol>\n<li><strong>desirable for consumers<\/strong><\/li>\n<li><strong>feasible technically<\/strong><\/li>\n<li><strong>viable for the business<\/strong>.<\/li>\n<\/ol>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%280%2C0%2C0%2C0.3%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator curved fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-curved-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(147,236,249,1)\"><path d=\"M0 0 C 20 100 50 100 100 0 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%280%2C0%2C0%2C0.3%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:3em;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:54;line-height:var(--awb-typography1-line-height);\">Designing the pilots<\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;--awb-font-size:1em;--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: left;\">We provided our business partners with guidelines and best practices for how to design a successful pilot that would result in useful data.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:1.5em;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:27;line-height:var(--awb-typography2-line-height);\">The Results<\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:1em;--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: left;\">Once we&#8217;d narrowed the focus to 2-3 use cases that were most likely to succeed, we provided specific recommendations about how to create viable pilots for each.<\/p>\n<\/div><!-- Calendly badge widget begin -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n<script type=\"text\/javascript\">window.onload = function() { Calendly.initBadgeWidget({ url: 'https:\/\/calendly.com\/susanrits\/30min-chat-clone?hide_event_type_details=1&hide_gdpr_banner=1', text: 'Learn more', color: '#ff0000', textColor: '#ffffff', branding: undefined }); }<\/script>\n<!-- Calendly badge widget end --><script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n    \/\/ Find the Calendly close button element within the iframe\n    var closeButton = document.querySelector('.calendly-popup-content .calendly-popup-close');\n\n    if (closeButton) {\n        \/\/ Add click event listener to the close button\n        closeButton.addEventListener(\"click\", function() {\n            \/\/ Trigger the dismissal of the Calendly popup\n            Calendly.closePopupWidget();\n        });\n    }\n});\n<\/script><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"150\" height=\"150\" title=\"Animation &#8211; 1708195324536\" src=\"https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Animation-1708195324536.gif?resize=150%2C150&#038;ssl=1\" alt class=\"img-responsive wp-image-16296\" srcset=\"https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Animation-1708195324536.gif?resize=66%2C66&amp;ssl=1 66w, https:\/\/i0.wp.com\/ritsandcompany.com\/wp-content\/uploads\/sites\/3\/2024\/02\/Animation-1708195324536.gif?w=150&amp;ssl=1 150w\" sizes=\"(max-width: 800px) 100vw, 150px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%280%2C0%2C0%2C0.3%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator waves fusion-section-separator-2\" style=\"--awb-spacer-padding-top:15.8203125%;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-sep-font-size:0;--awb-sep-line-height:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-waves-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" viewBox=\"0 54 1024 162\" preserveAspectRatio=\"none\" fill=\"rgba(246,246,246,1)\"><path class=\"st3\" d=\"M0 216.312h1024v-3.044c-50.8-17.1-108.7-30.7-172.7-37.9-178.6-19.8-220 36.8-404.9 21.3-206.6-17.2-228-126.5-434.5-141.6-3.9-.3-7.9-.5-11.9-.7v161.944z\"\/><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:45px;--awb-padding-bottom:45px;--awb-padding-top-small:1em;--awb-padding-bottom-small:1em;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-background-color:#f6f6f6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#111111;--awb-margin-top:2em;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:1.5em;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:27;line-height:var(--awb-typography2-line-height);\">Transforming customer success with smarter, faster &amp; better product experiences.<\/div><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:16px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:16;--minFontSize:16;line-height:var(--awb-typography2-line-height);\">Questions Answered Here<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"margin-top:25px;margin-bottom:25px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-content-letter-spacing:var(--awb-typography4-letter-spacing);--awb-content-text-transform:var(--awb-typography4-text-transform);--awb-content-line-height:var(--awb-typography4-line-height);--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#000000;--awb-content-color:#747474;--awb-icon-box-color:var(--awb-color5);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);--awb-title-font-size:var(--awb-typography2-font-size);--awb-title-letter-spacing:var(--awb-typography2-letter-spacing);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-text-transform:var(--awb-typography2-text-transform);--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-15769-1\"><div class=\"fusion-panel panel-default panel-5182aa037a94084d7 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#747474;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_5182aa037a94084d7\"><a aria-expanded=\"false\" aria-controls=\"5182aa037a94084d7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15769-1\" data-target=\"#5182aa037a94084d7\" href=\"#5182aa037a94084d7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How do you work with clients?<\/span><\/a><\/h4><\/div><div id=\"5182aa037a94084d7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_5182aa037a94084d7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>We offer flexible consulting models to meet your UX research needs:<\/p>\n<ul>\n<li><strong>Embedded Model:<\/strong> Our team integrates with yours, working collaboratively as staff to provide consistent contributions and leadership while staying aligned with stakeholders.<\/li>\n<li><strong>Fractional Consulting Model:<\/strong> We deliver strategic insights on a short-term or intermittent basis through meetings, design reviews, and presentations.<\/li>\n<li><strong>Agency Model:<\/strong> For companies without internal UX resources, we manage projects end-to-end, delivering tailored design solutions aligned with your vision.<\/li>\n<\/ul>\n<p>Our approach ensures adaptability to fit the project\u2019s scope, client preferences, and desired level of involvement.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d17d1a00761628453 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#747474;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_d17d1a00761628453\"><a aria-expanded=\"false\" aria-controls=\"d17d1a00761628453\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15769-1\" data-target=\"#d17d1a00761628453\" href=\"#d17d1a00761628453\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Do you work with government and public-sector clients?<\/span><\/a><\/h4><\/div><div id=\"d17d1a00761628453\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d17d1a00761628453\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>We specialize in UX research for digital products in highly regulated industries like healthcare and government. Our approach prioritizes compliance, scalability, and seamless integration, ensuring solutions meet regulatory standards and public needs while delivering impactful, sustainable outcomes.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5e1757ea70f34d9f7 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#747474;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_5e1757ea70f34d9f7\"><a aria-expanded=\"false\" aria-controls=\"5e1757ea70f34d9f7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15769-1\" data-target=\"#5e1757ea70f34d9f7\" href=\"#5e1757ea70f34d9f7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What is your approach to zero-to-beta digital product development?<\/span><\/a><\/h4><\/div><div id=\"5e1757ea70f34d9f7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_5e1757ea70f34d9f7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>At Rits &amp; Co, we drive zero-to-beta digital product development by blending generative and evaluative research with data analytics. We uncover user needs through interviews and ethnographic studies, refine solutions with usability and A\/B testing, and track KPIs to guide design. This ensures user-centered, data-driven products ready for market impact.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-84d907d9e9ab77c98 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#747474;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_84d907d9e9ab77c98\"><a aria-expanded=\"false\" aria-controls=\"84d907d9e9ab77c98\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15769-1\" data-target=\"#84d907d9e9ab77c98\" href=\"#84d907d9e9ab77c98\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Where do you work?<\/span><\/a><\/h4><\/div><div id=\"84d907d9e9ab77c98\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_84d907d9e9ab77c98\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Based in Northern California, Rits &amp; Co. collaborates seamlessly with global teams using digital tools and video conferencing. While we thrive in remote work, we\u2019re available for on-site collaboration when needed, ensuring strong connections and efficient project success across time zones.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-34990715594f10ed7 fusion-toggle-has-divider\" style=\"--awb-title-color:#000000;--awb-content-color:#747474;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_34990715594f10ed7\"><a aria-expanded=\"false\" aria-controls=\"34990715594f10ed7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15769-1\" data-target=\"#34990715594f10ed7\" href=\"#34990715594f10ed7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What's your availability?<\/span><\/a><\/h4><\/div><div id=\"34990715594f10ed7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_34990715594f10ed7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Our calendar fills quickly, but we\u2019re always open to new opportunities. We prioritize quality and strong client relationships, ensuring every project gets the attention it deserves. <a href=\"https:\/\/ritsandcompany.com\/index.php\/contact\/\">Contact us<\/a> to discuss your needs and explore how we can collaborate.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:35px;--awb-border-radius-top-right:35px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:hidden;--awb-padding-top:45px;--awb-padding-bottom:45px;--awb-padding-top-medium:1em;--awb-padding-bottom-medium:1em;--awb-padding-top-small:1em;--awb-padding-bottom-small:1em;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-medium:0px;--awb-margin-bottom-medium:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-background-color:#94f7d3;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-shrink-small:30%;--awb-margin-top-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#111111;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:78px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:78;line-height:var(--awb-typography1-line-height);\">Let\u2019s connect<\/h1><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-animated\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-padding-top:16px;--awb-padding-right:40px;--awb-padding-bottom:16px;--awb-padding-left:40px;--button_text_transform:var(--awb-typography2-text-transform);--button_font_size:1em;--button_line_height:var(--awb-typography2-line-height);--button_typography-letter-spacing:var(--awb-typography2-letter-spacing);--button_typography-font-family:var(--awb-typography2-font-family);--button_typography-font-weight:var(--awb-typography2-font-weight);--button_typography-font-style:var(--awb-typography2-font-style);\" data-animationType=\"shake\" data-animationDuration=\"0.3\" data-animationDelay=\"5.0\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"https:\/\/ritsandcompany.com\/index.php\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Questions?<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":15787,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[126,136,93,141,130],"portfolio_skills":[],"portfolio_tags":[133,132],"class_list":["post-15769","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2b","portfolio_category-b2c","portfolio_category-ecomm","portfolio_category-healthtech","portfolio_category-ux-research-and-testing","portfolio_tags-case-study","portfolio_tags-password"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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