{"id":14524,"date":"2022-10-17T23:59:12","date_gmt":"2022-10-18T06:59:12","guid":{"rendered":"https:\/\/imprint.li\/ritsandcompany\/?post_type=avada_portfolio&#038;p=14524"},"modified":"2024-07-31T09:59:31","modified_gmt":"2024-07-31T16:59:31","slug":"heartline","status":"publish","type":"avada_portfolio","link":"https:\/\/ritsandcompany.com\/index.php\/portfolio-items\/heartline\/","title":{"rendered":"Healthtech: Janssen &#038; Apple"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; hundred_percent_height=&#8221;no&#8221; min_height_medium=&#8221;&#8221; min_height_small=&#8221;&#8221; min_height=&#8221;&#8221; hundred_percent_height_scroll=&#8221;no&#8221; align_content=&#8221;stretch&#8221; flex_align_items=&#8221;flex-start&#8221; flex_justify_content=&#8221;flex-start&#8221; flex_wrap_medium=&#8221;&#8221; flex_wrap_small=&#8221;&#8221; flex_wrap=&#8221;wrap&#8221; flex_column_spacing=&#8221;&#8221; hundred_percent_height_center_content=&#8221;yes&#8221; 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scroll_motion_devices=&#8221;small-visibility,medium-visibility,large-visibility&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; last=&#8221;true&#8221; border_position=&#8221;all&#8221; first=&#8221;false&#8221;][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;5&#8243; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;var(&#8211;awb-typography5-font-family)&#8221; fusion_font_variant_title_font=&#8221;var(&#8211;awb-typography5)&#8221; font_size=&#8221;var(&#8211;awb-typography5-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography5-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography5-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography5-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color7)&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;45px&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;45px&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;underline solid&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p><strong>Client:<\/strong> Janssen<\/p>\n<p>[\/fusion_title][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;5&#8243; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;var(&#8211;awb-typography5-font-family)&#8221; fusion_font_variant_title_font=&#8221;var(&#8211;awb-typography5)&#8221; font_size=&#8221;var(&#8211;awb-typography5-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography5-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography5-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography5-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color7)&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;underline solid&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p><strong>Role<\/strong>: Head of research &amp; testing, project leader<\/p>\n<p>[\/fusion_title][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;5&#8243; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;var(&#8211;awb-typography5-font-family)&#8221; fusion_font_variant_title_font=&#8221;var(&#8211;awb-typography5)&#8221; font_size=&#8221;var(&#8211;awb-typography5-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography5-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography5-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography5-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color7)&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;underline solid&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p><strong>Team Size<\/strong>: 4 researchers, 2 data scientists,\u00a0 2 designers<\/p>\n<p>[\/fusion_title][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;5&#8243; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;var(&#8211;awb-typography5-font-family)&#8221; fusion_font_variant_title_font=&#8221;var(&#8211;awb-typography5)&#8221; font_size=&#8221;var(&#8211;awb-typography5-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography5-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography5-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography5-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color7)&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;underline solid&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p><strong>Duration<\/strong>: 18 months<\/p>\n<p>[\/fusion_title][\/fusion_builder_column][fusion_builder_column type=&#8221;1_1&#8243; layout=&#8221;1_1&#8243; align_self=&#8221;auto&#8221; content_layout=&#8221;column&#8221; align_content=&#8221;flex-start&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; 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margin_bottom_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; padding_top_medium=&#8221;&#8221; padding_right_medium=&#8221;&#8221; padding_bottom_medium=&#8221;&#8221; padding_left_medium=&#8221;&#8221; padding_top_small=&#8221;&#8221; padding_right_small=&#8221;&#8221; padding_bottom_small=&#8221;&#8221; padding_left_small=&#8221;&#8221; padding_top=&#8221;0px&#8221; padding_right=&#8221;90px&#8221; padding_bottom=&#8221;0px&#8221; padding_left=&#8221;90px&#8221; hover_type=&#8221;none&#8221; border_sizes_top=&#8221;0&#8243; border_sizes_right=&#8221;0&#8243; border_sizes_bottom=&#8221;0&#8243; border_sizes_left=&#8221;0&#8243; border_color_hover=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; 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margin_left=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; parent_dynamic_content=&#8221;&#8221;][fusion_li_item icon=&#8221;fa-arrow-right fas&#8221; iconcolor=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; circlecolor=&#8221;&#8221;]<\/p>\n<p><span class=\"s1\">AFib is the leading risk factor of stroke<\/span><\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=&#8221;fa-arrow-right fas&#8221; iconcolor=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; circlecolor=&#8221;&#8221;]<\/p>\n<p>Afib results in a 5x greater risk for stroke<\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=&#8221;fa-arrow-right fas&#8221; iconcolor=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; circlecolor=&#8221;&#8221;]<\/p>\n<p><span class=\"s3\">3 million people in the US have afib<\/span><\/p>\n<p>[\/fusion_li_item][fusion_li_item icon=&#8221;fa-arrow-right fas&#8221; iconcolor=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; circlecolor=&#8221;&#8221;]<\/p>\n<p>Every 40 seconds someone has a stroke in the US<\/p>\n<p>[\/fusion_li_item][\/fusion_checklist][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; hundred_percent_height=&#8221;no&#8221; min_height_medium=&#8221;&#8221; min_height_small=&#8221;&#8221; min_height=&#8221;&#8221; hundred_percent_height_scroll=&#8221;no&#8221; align_content=&#8221;stretch&#8221; flex_align_items=&#8221;flex-start&#8221; flex_justify_content=&#8221;flex-start&#8221; flex_wrap_medium=&#8221;&#8221; flex_wrap_small=&#8221;&#8221; flex_wrap=&#8221;wrap&#8221; flex_column_spacing=&#8221;&#8221; hundred_percent_height_center_content=&#8221;yes&#8221; equal_height_columns=&#8221;no&#8221; container_tag=&#8221;div&#8221; menu_anchor=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; 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margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><strong>Background research<\/strong><\/h4>\n<p>[\/fusion_title][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography4-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography4)&#8221; font_size=&#8221;.75em&#8221; line_height=&#8221;var(&#8211;awb-typography4-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<ul>\n<li>Foundational research<\/li>\n<li style=\"text-align: left;\">Feasibility study<\/li>\n<li style=\"text-align: left;\">Workstream formation<\/li>\n<\/ul>\n<p>[\/fusion_text][\/fusion_builder_column_inner][fusion_builder_column_inner type=&#8221;1_3&#8243; layout=&#8221;1_3&#8243; align_self=&#8221;auto&#8221; content_layout=&#8221;column&#8221; align_content=&#8221;flex-start&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; spacing=&#8221;&#8221; center_content=&#8221;no&#8221; link=&#8221;&#8221; target=&#8221;_self&#8221; link_description=&#8221;&#8221; min_height=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; 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content_align=&#8221;center&#8221; size=&#8221;div&#8221; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;var(&#8211;awb-typography1-font-family)&#8221; fusion_font_variant_title_font=&#8221;var(&#8211;awb-typography1)&#8221; font_size=&#8221;1em&#8221; line_height=&#8221;var(&#8211;awb-typography1-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography1-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography1-text-transform)&#8221; text_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><strong>Design &amp; Build<\/strong><\/h4>\n<p>[\/fusion_title][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography4-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography4)&#8221; font_size=&#8221;.75em&#8221; line_height=&#8221;var(&#8211;awb-typography4-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; 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animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Overview<\/p>\n<p>[\/fusion_title][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;div&#8221; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;Georgia, serif&#8221; fusion_font_variant_title_font=&#8221;700&#8243; font_size=&#8221;2em&#8221; line_height=&#8221;1.2&#8243; letter_spacing=&#8221;var(&#8211;awb-typography2-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography2-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color8)&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;none&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>[\/fusion_title][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; 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animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">I led the research team collaboratively with Apple designers in generative and evaluative research. We provided insights and recommendations for the website, mobile app and study development. We were tasked with solving multiple problems along the development roadmap, including:<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_2&#8243; layout=&#8221;1_2&#8243; align_self=&#8221;auto&#8221; content_layout=&#8221;column&#8221; align_content=&#8221;flex-start&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; spacing=&#8221;&#8221; center_content=&#8221;no&#8221; column_tag=&#8221;div&#8221; link=&#8221;&#8221; target=&#8221;_self&#8221; link_description=&#8221;&#8221; min_height=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_image_id_medium=&#8221;&#8221; background_image_id_small=&#8221;&#8221; background_image_id=&#8221;&#8221; type_medium=&#8221;&#8221; type_small=&#8221;&#8221; flex_grow_medium=&#8221;&#8221; flex_grow_small=&#8221;&#8221; flex_grow=&#8221;&#8221; flex_shrink_medium=&#8221;&#8221; 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margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;double dotted&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Content Testing<\/p>\n<p>[\/fusion_title][fusion_progress percentage=&#8221;52&#8243; show_percentage=&#8221;no&#8221; unit=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; text_position=&#8221;on_bar&#8221; text_align=&#8221;left&#8221; fusion_font_family_text_font=&#8221;&#8221; fusion_font_variant_text_font=&#8221;&#8221; text_font_size=&#8221;&#8221; text_line_height=&#8221;&#8221; text_letter_spacing=&#8221;&#8221; text_text_transform=&#8221;&#8221; textcolor=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; striped=&#8221;no&#8221; animated_stripes=&#8221;no&#8221; height=&#8221;&#8221; filledcolor=&#8221;#ff6868&#8243; unfilledcolor=&#8221;&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; filledbordersize=&#8221;&#8221; filledbordercolor=&#8221;&#8221;]Subjects = 1500+[\/fusion_progress][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography4-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography4)&#8221; font_size=&#8221;var(&#8211;awb-typography4-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography4-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p class=\"p1\"><strong><span class=\"s1\">S<\/span>URVEYS<span class=\"s1\">, <\/span>SHADOWING<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/p>\n<p class=\"p1\">Testing both the types of content and style, tone and reading level led to a focus and refinement of the content we used and how it was written.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_3&#8243; layout=&#8221;1_3&#8243; align_self=&#8221;auto&#8221; 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spacing_right_small=&#8221;&#8221; spacing_left=&#8221;&#8221; spacing_right=&#8221;&#8221; margin_top_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; padding_top_medium=&#8221;&#8221; padding_right_medium=&#8221;&#8221; padding_bottom_medium=&#8221;&#8221; padding_left_medium=&#8221;&#8221; padding_top_small=&#8221;&#8221; padding_right_small=&#8221;&#8221; padding_bottom_small=&#8221;&#8221; padding_left_small=&#8221;&#8221; padding_top=&#8221;24px&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;24px&#8221; padding_left=&#8221;&#8221; hover_type=&#8221;none&#8221; border_sizes_top=&#8221;2px&#8221; border_sizes_right=&#8221;0&#8243; border_sizes_bottom=&#8221;&#8221; border_sizes_left=&#8221;0&#8243; border_color_hover=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; border_color=&#8221;var(&#8211;awb-color7)&#8221; border_style=&#8221;dotted&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; box_shadow=&#8221;no&#8221; box_shadow_vertical=&#8221;&#8221; box_shadow_horizontal=&#8221;&#8221; box_shadow_blur=&#8221;0&#8243; box_shadow_spread=&#8221;0&#8243; box_shadow_color=&#8221;&#8221; box_shadow_style=&#8221;&#8221; z_index_hover=&#8221;&#8221; z_index=&#8221;&#8221; overflow=&#8221;&#8221; background_type=&#8221;single&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; background_color_medium=&#8221;&#8221; background_color_small=&#8221;&#8221; background_color_medium_hover=&#8221;&#8221; background_color_small_hover=&#8221;&#8221; background_color_hover=&#8221;&#8221; background_color=&#8221;&#8221; background_image_medium=&#8221;&#8221; background_image_small=&#8221;&#8221; background_image=&#8221;&#8221; lazy_load=&#8221;none&#8221; skip_lazy_load=&#8221;&#8221; background_position_medium=&#8221;&#8221; background_position_small=&#8221;&#8221; background_position=&#8221;left top&#8221; background_repeat_medium=&#8221;&#8221; background_repeat_small=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; background_size_medium=&#8221;&#8221; background_size_small=&#8221;&#8221; background_size=&#8221;&#8221; background_custom_size=&#8221;&#8221; background_custom_size_medium=&#8221;&#8221; background_custom_size_small=&#8221;&#8221; background_blend_mode_medium=&#8221;&#8221; background_blend_mode_small=&#8221;&#8221; background_blend_mode=&#8221;none&#8221; render_logics=&#8221;&#8221; sticky=&#8221;off&#8221; sticky_devices=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_offset=&#8221;&#8221; absolute=&#8221;off&#8221; absolute_top=&#8221;&#8221; absolute_right=&#8221;&#8221; absolute_bottom=&#8221;&#8221; absolute_left=&#8221;&#8221; filter_type=&#8221;regular&#8221; filter_hover_element=&#8221;self&#8221; filter_hue=&#8221;0&#8243; filter_saturation=&#8221;100&#8243; filter_brightness=&#8221;100&#8243; filter_contrast=&#8221;100&#8243; filter_invert=&#8221;0&#8243; filter_sepia=&#8221;0&#8243; filter_opacity=&#8221;100&#8243; filter_blur=&#8221;0&#8243; filter_hue_hover=&#8221;0&#8243; filter_saturation_hover=&#8221;100&#8243; filter_brightness_hover=&#8221;100&#8243; filter_contrast_hover=&#8221;100&#8243; filter_invert_hover=&#8221;0&#8243; filter_sepia_hover=&#8221;0&#8243; filter_opacity_hover=&#8221;100&#8243; filter_blur_hover=&#8221;0&#8243; transform_type=&#8221;regular&#8221; transform_hover_element=&#8221;self&#8221; transform_scale_x=&#8221;1&#8243; transform_scale_y=&#8221;1&#8243; transform_translate_x=&#8221;0&#8243; transform_translate_y=&#8221;0&#8243; transform_rotate=&#8221;0&#8243; transform_skew_x=&#8221;0&#8243; transform_skew_y=&#8221;0&#8243; transform_origin=&#8221;&#8221; transform_scale_x_hover=&#8221;1&#8243; transform_scale_y_hover=&#8221;1&#8243; transform_translate_x_hover=&#8221;0&#8243; transform_translate_y_hover=&#8221;0&#8243; transform_rotate_hover=&#8221;0&#8243; transform_skew_x_hover=&#8221;0&#8243; transform_skew_y_hover=&#8221;0&#8243; transition_duration=&#8221;300&#8243; transition_easing=&#8221;ease&#8221; transition_custom_easing=&#8221;&#8221; motion_effects=&#8221;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&#8221; scroll_motion_devices=&#8221;small-visibility,medium-visibility,large-visibility&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; last=&#8221;false&#8221; border_position=&#8221;all&#8221; first=&#8221;false&#8221;][fusion_title title_type=&#8221;text&#8221; marquee_direction=&#8221;left&#8221; marquee_speed=&#8221;15000&#8243; rotation_effect=&#8221;bounceIn&#8221; display_time=&#8221;1200&#8243; highlight_effect=&#8221;circle&#8221; loop_animation=&#8221;off&#8221; highlight_width=&#8221;9&#8243; highlight_top_margin=&#8221;0&#8243; before_text=&#8221;&#8221; rotation_text=&#8221;&#8221; highlight_text=&#8221;&#8221; after_text=&#8221;&#8221; title_link=&#8221;off&#8221; link_url=&#8221;&#8221; link_target=&#8221;_self&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; content_align_medium=&#8221;&#8221; content_align_small=&#8221;&#8221; content_align=&#8221;left&#8221; size=&#8221;div&#8221; animated_font_size=&#8221;&#8221; fusion_font_family_title_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_title_font=&#8221;600&#8243; font_size=&#8221;1.5em&#8221; line_height=&#8221;var(&#8211;awb-typography1-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography1-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography1-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color8)&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animated_text_color=&#8221;&#8221; text_shadow=&#8221;no&#8221; text_shadow_vertical=&#8221;&#8221; text_shadow_horizontal=&#8221;&#8221; text_shadow_blur=&#8221;0&#8243; text_shadow_color=&#8221;&#8221; text_stroke=&#8221;no&#8221; text_stroke_size=&#8221;1&#8243; text_stroke_color=&#8221;&#8221; text_overflow=&#8221;none&#8221; margin_top_medium=&#8221;&#8221; margin_right_medium=&#8221;&#8221; margin_bottom_medium=&#8221;&#8221; margin_left_medium=&#8221;&#8221; margin_top_small=&#8221;&#8221; margin_right_small=&#8221;&#8221; margin_bottom_small=&#8221;&#8221; margin_left_small=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_top_mobile=&#8221;&#8221; margin_bottom_mobile=&#8221;&#8221; gradient_font=&#8221;no&#8221; gradient_start_color=&#8221;&#8221; gradient_end_color=&#8221;&#8221; gradient_start_position=&#8221;0&#8243; gradient_end_position=&#8221;100&#8243; gradient_type=&#8221;linear&#8221; radial_direction=&#8221;center center&#8221; linear_angle=&#8221;180&#8243; highlight_color=&#8221;&#8221; style_type=&#8221;double dotted&#8221; sep_color=&#8221;&#8221; link_color=&#8221;&#8221; link_hover_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p class=\"p1\">Seniors &amp; Apple Watch<\/p>\n<p>[\/fusion_title][fusion_progress percentage=&#8221;90&#8243; show_percentage=&#8221;no&#8221; unit=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; text_position=&#8221;&#8221; text_align=&#8221;&#8221; fusion_font_family_text_font=&#8221;&#8221; fusion_font_variant_text_font=&#8221;&#8221; text_font_size=&#8221;&#8221; text_line_height=&#8221;&#8221; text_letter_spacing=&#8221;&#8221; text_text_transform=&#8221;&#8221; textcolor=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; striped=&#8221;no&#8221; animated_stripes=&#8221;no&#8221; height=&#8221;&#8221; filledcolor=&#8221;#ff6868&#8243; unfilledcolor=&#8221;&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; filledbordersize=&#8221;&#8221; filledbordercolor=&#8221;&#8221;]Subjects = 3000+[\/fusion_progress][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography4-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography4)&#8221; font_size=&#8221;var(&#8211;awb-typography4-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography4-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p class=\"p1\"><strong><span class=\"s1\">S<\/span>URVEYS<span class=\"s1\">, <\/span>SHADOWING <\/strong><\/p>\n<p class=\"p1\">We sat in on tutorials at the Apple Genius Bar and observed seniors learning to use their new Apple Watch. We also surveyed seniors about their technology use in general and specifically about the use of the Apple Watch. Results led to the decision to put Apple Genius Bars in Best Buys where seniors could get help with the Watch setup.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_3&#8243; layout=&#8221;1_3&#8243; align_self=&#8221;auto&#8221; content_layout=&#8221;column&#8221; align_content=&#8221;flex-start&#8221; valign_content=&#8221;flex-start&#8221; content_wrap=&#8221;wrap&#8221; spacing=&#8221;&#8221; center_content=&#8221;no&#8221; column_tag=&#8221;div&#8221; link=&#8221;&#8221; target=&#8221;_self&#8221; link_description=&#8221;&#8221; min_height=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_image_id_medium=&#8221;&#8221; background_image_id_small=&#8221;&#8221; background_image_id=&#8221;&#8221; type_medium=&#8221;&#8221; type_small=&#8221;&#8221; flex_grow_medium=&#8221;&#8221; flex_grow_small=&#8221;&#8221; 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unfilledcolor=&#8221;&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; filledbordersize=&#8221;&#8221; filledbordercolor=&#8221;&#8221;]Subjects = 3000+[\/fusion_progress][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography4-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography4)&#8221; font_size=&#8221;var(&#8211;awb-typography4-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography4-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p class=\"p1\"><strong><span class=\"s1\">S<\/span>URVEYS<span class=\"s1\">, <\/span>SHADOWING<span class=\"s1\">, <\/span>INTERVIEWS<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/p>\n<p class=\"p1\">Early on we needed to know the likelihood that seniors would be able to understand and participate in the program.<span class=\"Apple-converted-space\"> We conducted multiple surveys around senior technology usage, mobile app literacy, abilities with iPhones, and interest in wearables and tracking devices.<\/span><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_3&#8243; 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font_size=&#8221;var(&#8211;awb-typography4-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography4-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p><strong>ETHNOGRAPHIC INTERVIEWS<\/strong><\/p>\n<p>We used ethnographic interviews to probe the sentiments and archetypes around medication adherence for afib patients.<\/p>\n<p>The duration of each subject\u2019s test session was ~ 1 hour long and conducted via Zoom with 25 patients across the country.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_3&#8243; layout=&#8221;1_3&#8243; align_self=&#8221;auto&#8221; content_layout=&#8221;column&#8221; 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animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Study Interest<\/p>\n<p>[\/fusion_title][fusion_progress percentage=&#8221;82&#8243; show_percentage=&#8221;no&#8221; unit=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; text_position=&#8221;&#8221; text_align=&#8221;&#8221; fusion_font_family_text_font=&#8221;&#8221; fusion_font_variant_text_font=&#8221;&#8221; text_font_size=&#8221;&#8221; text_line_height=&#8221;&#8221; text_letter_spacing=&#8221;&#8221; text_text_transform=&#8221;&#8221; textcolor=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; striped=&#8221;no&#8221; animated_stripes=&#8221;no&#8221; height=&#8221;&#8221; filledcolor=&#8221;#ff6868&#8243; unfilledcolor=&#8221;&#8221; border_radius_top_left=&#8221;&#8221; 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font_size=&#8221;var(&#8211;awb-typography4-font-size)&#8221; line_height=&#8221;var(&#8211;awb-typography4-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p class=\"p1\"><strong><span class=\"s1\">S<\/span>URVEYS<span class=\"s1\">, A\/B, <\/span>INTERVIEWS<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/p>\n<p class=\"p1\">The acquisition campaign and marketing messaging were developed and refined based on cohort interest, price sensitivity, and motivational data uncovered during moderated and unmoderated interviews, A\/B testing and surveys.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_global id=&#8221;15552&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; 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