{"id":10867,"date":"2014-09-10T19:10:24","date_gmt":"2014-09-11T02:10:24","guid":{"rendered":"http:\/\/theme-fusion.com\/avada\/?post_type=avada_portfolio&#038;p=10867"},"modified":"2025-01-16T09:08:41","modified_gmt":"2025-01-16T17:08:41","slug":"mpayments","status":"publish","type":"avada_portfolio","link":"https:\/\/ritsandcompany.com\/index.php\/portfolio-items\/mpayments\/","title":{"rendered":"Fintech: Mobile Payments"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; hundred_percent_height=&#8221;no&#8221; min_height_medium=&#8221;&#8221; min_height_small=&#8221;&#8221; min_height=&#8221;&#8221; hundred_percent_height_scroll=&#8221;no&#8221; align_content=&#8221;stretch&#8221; flex_align_items=&#8221;flex-start&#8221; flex_justify_content=&#8221;flex-start&#8221; flex_wrap_medium=&#8221;&#8221; flex_wrap_small=&#8221;&#8221; flex_wrap=&#8221;wrap&#8221; flex_column_spacing=&#8221;&#8221; hundred_percent_height_center_content=&#8221;yes&#8221; 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hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_position=&#8221;left top&#8221; background_repeat=&#8221;no-repeat&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221; last=&#8221;false&#8221; border_sizes_top=&#8221;0&#8243; border_sizes_bottom=&#8221;0&#8243; border_sizes_left=&#8221;0&#8243; border_sizes_right=&#8221;0&#8243; first=&#8221;false&#8221; spacing_right=&#8221;&#8221;][fusion_title margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; size=&#8221;5&#8243; content_align=&#8221;left&#8221; style_type=&#8221;underline solid&#8221; sep_color=&#8221;&#8221;]<\/p>\n<p><strong>Client: <\/strong>SK Planet America<\/p>\n<p>[\/fusion_title][fusion_title margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; size=&#8221;5&#8243; content_align=&#8221;left&#8221; style_type=&#8221;underline solid&#8221; sep_color=&#8221;&#8221;]<\/p>\n<p><strong>Team: \u00a0<\/strong>Susan K Rits, Head of UX;\u00a0Jade Liang, UX\/UI design;\u00a0Grace\u00a0Jungok Cho, UX design<\/p>\n<p>[\/fusion_title][fusion_title margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; size=&#8221;5&#8243; content_align=&#8221;left&#8221; style_type=&#8221;underline solid&#8221; sep_color=&#8221;&#8221;]<\/p>\n<p><strong>Time to launch: <\/strong>1.5 months<\/p>\n<p>[\/fusion_title][\/fusion_builder_column][fusion_builder_column type=&#8221;1_5&#8243; 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first=&#8221;false&#8221; spacing_right=&#8221;2%&#8221;][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;&#8221; fusion_font_variant_text_font=&#8221;&#8221; font_size=&#8221;&#8221; line_height=&#8221;&#8221; letter_spacing=&#8221;&#8221; text_transform=&#8221;&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">At SKPlanet, our team designed and built the first mobile payments app in the US. Using iBeacons and proprietary mobile payments technology, Slyde lets you walk into a store, make a purchase and walk back out without ever taking your wallet or your smartphone out of your pocket.<\/p>\n<p>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_5&#8243; layout=&#8221;1_1&#8243; spacing=&#8221;yes&#8221; center_content=&#8221;no&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; min_height=&#8221;&#8221; hide_on_mobile=&#8221;no&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;rgba(255,255,255,.4)&#8221; background_image=&#8221;&#8221; background_position=&#8221;left top&#8221; undefined=&#8221;&#8221; background_repeat=&#8221;repeat&#8221; border_color=&#8221;#e8e8e8&#8243; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; padding_top=&#8221;0px&#8221; padding_right=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; padding_left=&#8221;0px&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; animation_type=&#8221;&#8221; 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content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;600&#8243; font_size=&#8221;2em&#8221; line_height=&#8221;var(&#8211;awb-typography1-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography1-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography1-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Challenges<\/p>\n<p>[\/fusion_text][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography4-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography4)&#8221; font_size=&#8221;var(&#8211;awb-typography4-font-size)&#8221; line_height=&#8221;2&#8243; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Aside from multiple cutting-edge technology challenges (iBeacons, mobile transactions, POS) the customer experience design was a big issue. Our existing mental models for making an in-person purchase did not yet include walking into a store, grabbing a basketful of goods and walking out without talking to a clerk.<\/p>\n<p style=\"text-align: left;\">Yet, that was the transactional model we were beta testing.<\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<p>[\/fusion_text][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography2-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography2)&#8221; font_size=&#8221;1.5em&#8221; line_height=&#8221;var(&#8211;awb-typography2-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography2-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography2-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p>Pain points included:<\/p>\n<p>[\/fusion_text][fusion_content_boxes layout=&#8221;timeline-vertical&#8221; columns=&#8221;1&#8243; alignment=&#8221;&#8221; link_type=&#8221;text&#8221; button_span=&#8221;&#8221; link_area=&#8221;&#8221; link_target=&#8221;&#8221; icon_align=&#8221;left&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; title_size=&#8221;26px&#8221; heading_size=&#8221;3&#8243; title_color=&#8221;#1d1d1f&#8221; body_color=&#8221;#727279&#8243; backgroundcolor=&#8221;var(&#8211;awb-color1)&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; box_shadow=&#8221;no&#8221; box_shadow_vertical=&#8221;&#8221; box_shadow_horizontal=&#8221;&#8221; box_shadow_blur=&#8221;0&#8243; box_shadow_spread=&#8221;0&#8243; box_shadow_color=&#8221;&#8221; box_shadow_style=&#8221;&#8221; icon=&#8221;&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;no&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; icon_circle=&#8221;&#8221; icon_circle_radius=&#8221;round&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;var(&#8211;awb-custom12)&#8221; circlebordersize=&#8221;0&#8243; circlebordercolor=&#8221;#1d1d1f&#8221; outercirclebordersize=&#8221;0&#8243; outercirclebordercolor=&#8221;#&#8221; icon_size=&#8221;24&#8243; icon_hover_type=&#8221;&#8221; hover_accent_color=&#8221;#1d1d1f&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; item_margin_top=&#8221;&#8221; item_margin_bottom=&#8221;&#8221; parent_dynamic_content=&#8221;&#8221;][fusion_content_box title=&#8221;Worry&#8221; backgroundcolor=&#8221;#f1f4f6&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; icon=&#8221;fa-meh-rolling-eyes fas&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;var(&#8211;awb-custom12)&#8221; circlebordersize=&#8221;&#8221; circlebordercolor=&#8221;&#8221; outercirclebordersize=&#8221;&#8221; outercirclebordercolor=&#8221;&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; link=&#8221;&#8221; linktext=&#8221;Read More&#8221; link_target=&#8221;&#8221; animation_color=&#8221;&#8221; animation_type=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Wondering if other customers will think you\u2019re stealing<\/p>\n<p>[\/fusion_content_box][fusion_content_box title=&#8221;Concern&#8221; backgroundcolor=&#8221;#f1f4f6&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; icon=&#8221;fa-frown-open fas&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;var(&#8211;awb-custom12)&#8221; circlebordersize=&#8221;&#8221; circlebordercolor=&#8221;&#8221; outercirclebordersize=&#8221;&#8221; outercirclebordercolor=&#8221;&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; link=&#8221;&#8221; linktext=&#8221;Read More&#8221; link_target=&#8221;&#8221; animation_color=&#8221;&#8221; animation_type=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>That the clerk won\u2019t accurately identify you when entering the store.<\/p>\n<p>[\/fusion_content_box][fusion_content_box title=&#8221;Fear&#8221; backgroundcolor=&#8221;#f1f4f6&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; icon=&#8221;fa-surprise fas&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;var(&#8211;awb-custom12)&#8221; circlebordersize=&#8221;&#8221; circlebordercolor=&#8221;&#8221; outercirclebordersize=&#8221;&#8221; outercirclebordercolor=&#8221;&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; link=&#8221;&#8221; linktext=&#8221;Read More&#8221; link_target=&#8221;&#8221; animation_color=&#8221;&#8221; animation_type=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Fear that you\u2019ll be overcharged, charged from someone else\u2019s goods, or not charged at all<\/p>\n<p>[\/fusion_content_box][\/fusion_content_boxes][\/fusion_builder_column][fusion_builder_column type=&#8221;1_2&#8243; layout=&#8221;1_2&#8243; spacing=&#8221;&#8221; center_content=&#8221;no&#8221; link=&#8221;&#8221; target=&#8221;_self&#8221; min_height=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_position=&#8221;left top&#8221; background_repeat=&#8221;no-repeat&#8221; hover_type=&#8221;none&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221; last=&#8221;true&#8221; border_sizes_top=&#8221;0&#8243; border_sizes_bottom=&#8221;0&#8243; border_sizes_left=&#8221;0&#8243; border_sizes_right=&#8221;0&#8243; first=&#8221;false&#8221;][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;Plus Jakarta Sans&#8221; fusion_font_variant_text_font=&#8221;600&#8243; font_size=&#8221;2em&#8221; line_height=&#8221;var(&#8211;awb-typography1-line-height)&#8221; letter_spacing=&#8221;var(&#8211;awb-typography1-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography1-text-transform)&#8221; text_color=&#8221;var(&#8211;awb-color8)&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Solutions<\/p>\n<p>[\/fusion_text][fusion_text columns=&#8221;&#8221; column_min_width=&#8221;&#8221; column_spacing=&#8221;&#8221; rule_style=&#8221;&#8221; rule_size=&#8221;&#8221; rule_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; content_alignment_medium=&#8221;&#8221; content_alignment_small=&#8221;&#8221; content_alignment=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; sticky_display=&#8221;normal,sticky&#8221; class=&#8221;&#8221; id=&#8221;&#8221; margin_top=&#8221;&#8221; margin_right=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; fusion_font_family_text_font=&#8221;var(&#8211;awb-typography4-font-family)&#8221; fusion_font_variant_text_font=&#8221;var(&#8211;awb-typography4)&#8221; font_size=&#8221;var(&#8211;awb-typography4-font-size)&#8221; line_height=&#8221;2&#8243; letter_spacing=&#8221;var(&#8211;awb-typography4-letter-spacing)&#8221; text_transform=&#8221;var(&#8211;awb-typography4-text-transform)&#8221; text_color=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; logics=&#8221;&#8221;]<\/p>\n<p>We conducted design ethnographies to understand how small business work-flow happened so that we could build a service and UI experience that worked with that model as much as possible.<\/p>\n<p>[\/fusion_text][fusion_content_boxes layout=&#8221;timeline-vertical&#8221; columns=&#8221;1&#8243; alignment=&#8221;&#8221; link_type=&#8221;text&#8221; button_span=&#8221;&#8221; link_area=&#8221;&#8221; link_target=&#8221;&#8221; icon_align=&#8221;left&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;left&#8221; animation_color=&#8221;&#8221; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_delay=&#8221;0&#8243; animation_offset=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; title_size=&#8221;26px&#8221; heading_size=&#8221;3&#8243; title_color=&#8221;#1d1d1f&#8221; body_color=&#8221;#727279&#8243; backgroundcolor=&#8221;var(&#8211;awb-color1)&#8221; border_radius_top_left=&#8221;&#8221; border_radius_top_right=&#8221;&#8221; border_radius_bottom_right=&#8221;&#8221; border_radius_bottom_left=&#8221;&#8221; box_shadow=&#8221;no&#8221; box_shadow_vertical=&#8221;&#8221; box_shadow_horizontal=&#8221;&#8221; box_shadow_blur=&#8221;0&#8243; box_shadow_spread=&#8221;0&#8243; box_shadow_color=&#8221;&#8221; box_shadow_style=&#8221;&#8221; icon=&#8221;&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;no&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; icon_circle=&#8221;&#8221; icon_circle_radius=&#8221;round&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;#53c3d4&#8243; circlebordersize=&#8221;0&#8243; circlebordercolor=&#8221;#1d1d1f&#8221; outercirclebordersize=&#8221;0&#8243; outercirclebordercolor=&#8221;#&#8221; icon_size=&#8221;24&#8243; icon_hover_type=&#8221;&#8221; hover_accent_color=&#8221;#1d1d1f&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; item_margin_top=&#8221;&#8221; item_margin_bottom=&#8221;&#8221; parent_dynamic_content=&#8221;&#8221;][fusion_content_box title=&#8221;Over-communicated&#8221; backgroundcolor=&#8221;#f1f4f6&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; icon=&#8221;fa-comments fas&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;#53c3d4&#8243; circlebordersize=&#8221;&#8221; circlebordercolor=&#8221;&#8221; outercirclebordersize=&#8221;&#8221; outercirclebordercolor=&#8221;&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; link=&#8221;&#8221; linktext=&#8221;Read More&#8221; link_target=&#8221;&#8221; animation_color=&#8221;&#8221; animation_type=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">We built in redundancies in the form of messaging, text alerts and receipts\u00a0so customers had plenty of information about their transactions, before, during and after.<\/p>\n<p>[\/fusion_content_box][fusion_content_box title=&#8221;Carefully designed interactions&#8221; backgroundcolor=&#8221;#f1f4f6&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; icon=&#8221;fa-check-double fas&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;#53c3d4&#8243; circlebordersize=&#8221;&#8221; circlebordercolor=&#8221;&#8221; outercirclebordersize=&#8221;&#8221; outercirclebordercolor=&#8221;&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; link=&#8221;&#8221; linktext=&#8221;Read More&#8221; link_target=&#8221;&#8221; animation_color=&#8221;&#8221; animation_type=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p>Using animations and with careful attention to interaction flows within the app\u2013triggered by users and the iBeacons\u2013we kept everyone informed during all phases of the in-store interaction.<\/p>\n<p>[\/fusion_content_box][fusion_content_box title=&#8221;Testing &amp; refining&#8221; backgroundcolor=&#8221;#f1f4f6&#8243; hue=&#8221;&#8221; saturation=&#8221;&#8221; lightness=&#8221;&#8221; alpha=&#8221;&#8221; icon=&#8221;fa-cogs fas&#8221; iconflip=&#8221;&#8221; iconrotate=&#8221;&#8221; iconspin=&#8221;&#8221; iconcolor_hover=&#8221;&#8221; iconcolor=&#8221;#ffffff&#8221; circlecolor_hover=&#8221;&#8221; circlecolor=&#8221;#53c3d4&#8243; circlebordersize=&#8221;&#8221; circlebordercolor=&#8221;&#8221; outercirclebordersize=&#8221;&#8221; outercirclebordercolor=&#8221;&#8221; image=&#8221;&#8221; image_id=&#8221;&#8221; image_max_width=&#8221;&#8221; link=&#8221;&#8221; linktext=&#8221;Read More&#8221; link_target=&#8221;&#8221; animation_color=&#8221;&#8221; animation_type=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; animation_speed=&#8221;0.3&#8243; animation_offset=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Usability testing helped us refine our messaging, interactions, work flow\u00a0and merchant dashboards to ensure that our data and assumptions were valid.<\/p>\n<p>[\/fusion_content_box][\/fusion_content_boxes][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;yes&#8221; hundred_percent_height=&#8221;no&#8221; min_height_medium=&#8221;&#8221; min_height_small=&#8221;&#8221; min_height=&#8221;&#8221; hundred_percent_height_scroll=&#8221;no&#8221; 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spacing=&#8221;yes&#8221; center_content=&#8221;no&#8221; hide_on_mobile=&#8221;no&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; background_position=&#8221;left top&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; border_position=&#8221;all&#8221; border_color=&#8221;&#8221; border_style=&#8221;&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_speed=&#8221;0.1&#8243; animation_offset=&#8221;&#8221; class=&#8221;&#8221; id=&#8221;&#8221; min_height=&#8221;&#8221; border_sizes_top=&#8221;0px&#8221; border_sizes_bottom=&#8221;0px&#8221; border_sizes_left=&#8221;0px&#8221; border_sizes_right=&#8221;0px&#8221; first=&#8221;true&#8221; spacing_right=&#8221;2%&#8221;][fusion_text]<\/p>\n<h2>Intuitive User Interface<\/h2>\n<p>[\/fusion_text][fusion_text]With mobile especially, the user experience must be simple and intuitive. No time to watch a demo or search\u00a0the Q&amp;A. Our designs are easy to understand the very first time a user sees them. And they&#8217;re delightful to use, so customers return again and again.[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=&#8221;1_2&#8243; layout=&#8221;1_3&#8243; last=&#8221;true&#8221; spacing=&#8221;yes&#8221; center_content=&#8221;no&#8221; hide_on_mobile=&#8221;no&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; background_position=&#8221;left top&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; border_position=&#8221;all&#8221; border_color=&#8221;&#8221; border_style=&#8221;&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; animation_type=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_speed=&#8221;0.1&#8243; animation_offset=&#8221;&#8221; class=&#8221;&#8221; id=&#8221;&#8221; min_height=&#8221;&#8221; border_sizes_top=&#8221;0px&#8221; border_sizes_bottom=&#8221;0px&#8221; border_sizes_left=&#8221;0px&#8221; border_sizes_right=&#8221;0px&#8221; first=&#8221;false&#8221; spacing_left=&#8221;2%&#8221;][fusion_text]<\/p>\n<h2>Excellent Results<\/h2>\n<p>[\/fusion_text][fusion_text]Our designers are masters of visual communication and information architecture. 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