1.0Rits and Companyhttps://ritsandcompany.comSusanhttps://ritsandcompany.com/index.php/author/susanrits/rich600338<blockquote class="wp-embedded-content" data-secret="DfI1vOf6O4"><a href="https://ritsandcompany.com/index.php/2016/03/21/measuring-the-roi-for-clients/">Measuring the ROI for Dev Decisions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://ritsandcompany.com/index.php/2016/03/21/measuring-the-roi-for-clients/embed/#?secret=DfI1vOf6O4" width="600" height="338" title="“Measuring the ROI for Dev Decisions” — Rits and Company" data-secret="DfI1vOf6O4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://ritsandcompany.com/wp-includes/js/wp-embed.min.js </script> https://i0.wp.com/ritsandcompany.com/wp-content/uploads/sites/3/2016/01/measure-tape-1000x500.jpg?fit=1000%2C500&ssl=11000500If you're a technology company you're always looking at your ROI for your clients or yourself. ROI tells you whether it makes sense to build an application, or even whether it makes sense to build a feature for an application.